You Have 3 Minutes!

I am tired of hearing that old saying “Time is money”.
But here’s the real truth: Time is way more valuable than money.

Money can be earned, but time can only be saved. (And no, I didn’t get that from the book, I figured that one out on my very own. :) )

This week I read:

You Have 3 Minutes!

Learn the Secret of the Pitch from Trump’s Original Apprentice
Written by Richardo Bellino

Is it really possible to sell anything in 3 minutes?

“My answer is not only is it possible, but it is also the only effective way to sell an idea.”

- Ricardo R. Bellino, Founder, TRUMP REALTY BRAZIL

Set the Limit


A forward from Donald J. Trump precedes the content of this book. I read Donald’s carefully assembled opinion of Ricardo Bellino and how he decided to make him a partner during those first three minutes of meeting him.

More than anything else, it was his following statement in the forward that stood out:

“It’s surprising what people can do with a deadline.”

- Donald Trump

So simple in it’s structure and yet so complex in its meaning. Don’t you think? Well, maybe it was my state of mind when I read it that made it more profound that it actually was. You now how it is. Sometimes we are just more “inspire-able” than other times.

I was motivated to save myself even more time during my business day because summer seems like the most difficult time to stay on track. Maybe it’s because the kids are out of school or because it’s just so nice outside that I make any excuse I can to get out there.

How many amazing things could you have already accomplished in your lifetime if you always given yourself realistic deadlines and then been disciplined enough to stick to them?

Would you have started that business venture? or written that best seller? or broken that bad habit? or mastered that vital skill? or learned that foreign language? or permanently dropped those few extra pounds?

Optimize the Time Given

Read this book. Buy it. Borrow it. Whatever. It’s worth reading the tips on image (Are people buying your image?), negotiation (When should you listen to intuition? How should you make snap decisions?), and effective communication throughout a business venture.

It’s all there plus a lot more.