Why use Social Media to Market your Small Business?

You may have heard a lot about social media, and how using it can be a great way to improve the bottom line for your small business. You’re right. But it can also be overwhelming and hard to understand exactly how it works, what it is and why it’s so important.

Social media marketing is just like face-to-face networking, only better. One reason it’s better, is because you can connect to more people online than you meet every day on the street.

Think about it this way.

Let’s say you start a business on the square in your hometown. How many people would walk through your doors every day? A few at first? A few dozen on good days? Maybe, you’d have some discouraging days where no one walked through the door at all.

When you connect through social media with your customers, it’s like thousands of people walking through your doors every day. They see your specials, hear about your new products and can even get expert advice from you.

You can easily see how the business owner who has thousands of people looking at their product every day will have more customers using their services, than the one who only gets the word out to folks who happen to drive through town, stop, park and walk into their store. 

If you want some more ideas about how social media can be used to help your business grow, how you can use it to connect to people and how that can translate to dollars in your pocket, just shoot us a line sometime. Or keep reading this blog. We’ll be doing our best to help out.