Using Social Media to Grow

One thing I’m always asked from potential clients is, “How can using Social Media help grow my business?”  Social media networks are a fantastic way to promote your business, connect with customers and drive traffic to your website.  Just like anything else, if you want results, you’re going to have to make an effort and it will require a bit of your time.

Many business owners just start using the networking sites without a strategy.  I can’t emphasize enough the importance of creating a strategy when starting out with Social Media.  Not only can a strategy keep your marketing efforts on track, it can keep you from wasting your precious hours.  When setting up a strategy there are some things to remember –

  • The whole team must work together (web guy or gal, graphic designer, writer, IT department, management, Virtual Assistant) as keeping everyone in the “loop” is the only way to go.
  • Don’t expect results overnight. A successful Social Media campaign takes time.
  • Know who you are.  Get them interested in your story and use the tools available to you through social media to pique your customer’s interest and make them invested in who you are.  This makes them want to share you/your business with others.

Figure out your expectations – know what you want out of using Social Media.  Knowing who you’re going after and where to market them, is key.  Is it to drive traffic to your website?  Or is it simply to get your company’s name out there?  Understand your audience and build goals that are realistic and possible.  All of this is fundamental in reaching your goals.

 The use of social media nowadays is very crucial to promote your business. So, determine where to build your communities- as in, find your customers and go wherever they are.

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