Tag Archives: Videos

The Very Novice Guide to Creating Video Content

A couple of weeks ago I was talking about content for landing pages, and video content is still a gray area for a lot of small businesses and solo-entrepreneurs.

For landing pages, you don’t necessarily need a big commercial presentation video for a new web service roll out.

In fact, sometimes just a quick snippet of visual aid to show your prospective customer what they will find there on your website.

Animoto

For small businesses, I found this nifty website a while back called animoto. One of my friends on YouTube, who happens to be an independent virtual assistant, used the holiday greeting card to offer a special on one of her services.

I went to check it out and find out how user friendly it was to create your video content. And this is what the screen looks like when you go to create a demo video. I concluded that it is very simple and even a beginner could probably use this service.

Simple but effective.

They also make it very easy to share or embed video into your landing page.

BSR Screen Recorder

The second video option that you may want to consider if you have software or an internet product/service is creating a screen walk-through (or demo) of your product. I found a great program to record your demo called BSR Screen Recorder.

You have the option to record audio from your playback devices (meaning just recording with background music or other audio files) or record information via microphone.

However, there is a (very small) downside to using this freebie program. The file it creates by default is a .avi video, but you can change that when you finish your video and click on the green “lab” button you see shown in the screenshot below.

This will open the BSR Movie Lab. When you go to file, go down to “Produce Video”. There you will see the following format options.

Living Examples Turned into Lessons for Viral Videos

According to wikipedia, “a viral video is one that becomes popular through the process of internet sharing, typically through video sharing websites and email.” We already saw lesson one for viral videos first thing. Now on to lesson two…

Lesson 1 to Create a Viral Video: Be Utterly Ridiculous

This is the first video I ever watched that I would consider it to be a “viral video” of it’s time. About six or seven years ago (when I slaved away for Corporate America), my friend at work was like “Amber! You have to see this!” I watched and then I cracked up so hard! This video is so old that when it became viral, people actually had to email the entire video to each other (or at least, that’s how we received it). It’s true!!! It was not originally on Youtube! (Weird huh?) ;)

The Numa Numa Guy (10,971,000 views)

[youtube=http://www.youtube.com/watch?v=KmtzQCSh6xk&fs=1&hl=en_US&color1=0xe1600f&color2=0xfebd01]

You know what I thought to myself when I saw this? Who in the world would share this with everyone!? I realized later that is was incredibley popular because it is more than a video about a chubby boy looking like a total lunatic. The video is about letting loose. We all just want to let go sometimes… Don’t we?

Lesson 2 to Create a Viral Video: Be Completely Adorable (and Funny)

Lesson 3 to Create a Viral Video: Keep it Short

This video gives you two lessons. First: people love adorable pets, animals, and of course kids. Second: this video is only 56 seconds long. Who doesn’t have a minute to see something this cute?

Charlie Bit Me: 241,903,149 views (Yes 241 million)

[youtube=http://www.youtube.com/watch?v=_OBlgSz8sSM&fs=1&hl=en_US&color1=0xe1600f&color2=0xfebd01]

Lesson 4 to Create a Viral Video: Be Crazy Passionate

The next video is the one from Youtube’s “itschriscrocker”. The video has profanity so out of respect for the business class, I am not going to link to it. If you have never seen this one, and would like to, then go to Youtube and look up Chris Crocker’s username. However, I strongly recommend sending children out of the room, or use headphones… quiet headphones. (You know, not the kind that is so poorly made that you can hear everything coming out of them without even putting them on.)

Anyways…. :) This video is older, but after getting more than 35 and a half million views, it is still very notable. Of course I do not recommend getting hysterical about nothing or ranting like a crazy man, but this guy was so passionate about standing up for “poor little Briteny” that he really did let the whole world know it.

Leave Brittany ALONE (35,585,000 views)

Lesson 5 to Create a Viral Video: Be Justin Bieber, or (Just Really Talented)

Kids are really a HUGE audience of YouTube. My eight year old daughter comes home all the time with stories about YouTube videos like the “Annoying Orange” and other utterly ridiculous videos geared to entertain our children. While this is a strong tool for business, it is stronger when you can throw in a little entertainment/talent/ or a good laugh.

Justin Bieber – (Baby 366,475,939 views)

[youtube=http://www.youtube.com/watch?v=kffacxfA7G4&fs=1&hl=en_US&color1=0xe1600f&color2=0xfebd01]

Now, I’ve ever had a video with millions of hits yet, but someday I will work on that. In the meantime, we should keep our ears open and our idea lists close!

Maybe you will be the next YouTube star! :D

The Sick Day

This has all the makings of a classic home movie:

✔ pj’s,
✔ bad hair,
✔ a stuffed elephant,
✔ and nose picking all in 3 minutes.

LOL, enjoy. ♥

Video diary from: October 30, 2009.

This is the first video I edited with Microsoft Movie Maker. It was pretty easy to use, but I got quite generic amateur results with it. :) I’ll try something new next time.

This excerpt is from the new virtualitassistants youtube channel:

Even when you are a work at home parent, you will probably have to work when you’re a little under the weather. However, when your kid is sick, you don’t have to send them to preschool sick. Bubba only had a small fever, but it got up to 101.8 the day before. The beauty of working out my own hours is, he could stay home and get better. And don’t worry, he did get to go trick or treating the next day after 24 hours of being fever free. :)