I wrote about the politicos and their successful (or not-so-successful) use of Facebook in: Smolitics: Politicians on Facebook. It’s time to take a look at some Twitter stats and see who is more popular on Twitter!
Smolitics: a person or idea’s popularity/performance/ or general acceptance on social media.
Twitter Smolitics for the Three Most Popular Presidential and Vice-Presidential Candidates of 2012 Note: There is a 16 day lapse between the first and second dates collected because I collected these stats at 4:30pm EST on both dates.
There is almost an 18 ½ day time lapse between the second and third day collected because I collect the data just before 7:30 AM EST on Tuesday Oct. 23.
The following bar graph shows the increase in the number of followers for each candidate on the dates specified.
(Some browsers and smaller screens tend to make this image hazy. For a clearer view, try clicking on the image to view it separately.)
Obama’s large stats make this graph incredibly difficult to depict completely accurately with a small bar graph. Here is a closer look at the other candidates and how they compare to each other.
So, you have to ask: “Why does Judge Jim Gray only have 258 followers on twitter?”
– The first and obvious reason is that the last tweet he sent was July 31st, and before that was May. He seemed to get into the Twitter thing on March 4th! But his zeal for it apparently waned and he decided against hiring a Social Media expert to utilize this for him.
A social media expert can make or break your social media marketing strategy. For instance, what if he hired a very ambitious person to run his twitter campaign and they tweeted something for him like:
“I support the legalization of #marijuana.” While making it absolutely clear on his twitter profile that he is a Vice Presidential candidate for the #election2012.
I have to smile at that idea, because it could possibly help his popularity or just as easily hurt his campaign. Can you hear the right wing screaming tweets then? “He only wants to lead our country to drugs and and immorality!!” – add in a misspelled word or two.
– Yes, his campaign would have to be handled in a very serious manner.
QUESTION: Will social media popularity predict our elected officials?
– Even though many would probably say yes to this, the answer is still: probably not. However, it is important to know the three big reasons why it’s not a good assumption to say that the one who has more Twitter followers will win… (at least, not yet):
Not everyone who will be voting (e.g. many senior citizens), has a Twitter account.
Lots of people too young to vote can (and do) follow candidates on Twitter.
And finally: All social media is GLOBAL. People all over the world are following Twitter, Facebook and YouTube campaigns of the future leaders of other countries.
IT IS ALSO IMPORTANT TO NOTE:
More people of all ages are installing Twitter apps all the time and those young, passionate citizens are turning 18 – the first 2 gaps are closing.
Which candidate is aggressively using Twitter and “Promoted tweets” the most right now?
It looks like @GovGaryJohnson:
A search on the hash tag #President and produced this promoted tweet by @GovGaryJohnson. (Click for larger view.)
A search on the hash tag #election2012 and produced this promoted tweet by @GovGaryJohnson. (Click for larger view.)
Facebook and its influence on business, children, and even our health has been studied and written about to excess. And yet, I find very little from anyone really digging into its influence on politics. (Please leave a comment with links to articles if you know of any good one’s!) To make this article easier (and OK, more fun for me) to write I made up a new word for the use of social media to a political advantage.
Smolitics: defined as a person, place, or thing’s popularity,performance, or general acceptance on social media.
With the presidential elections coming up, questioning the correlation between a candidate’s popularity on Facebook and Twitter vs. his (and sometimes her) chances of being elected is more interesting than ever!
QUESTION: Will social media popularity predict our elected officials?
– Even though 62% of my friends said yes to this, the answer is still: probably not. However, it is important to know the three big reasons why it’s not a good assumption to say the one who has more social media support will win… yet:
Not everyone who will be voting (e.g. many senior citizens), is a member of Facebook.
Lots of people too young to vote can (and do) “like” a candidate.
And finally: Social media is GLOBAL. People all over the world are following Twitter, Facebook and YouTube campaigns of the future leaders of other countries.
IT IS ALSO IMPORTANT TO NOTE:
More seniors are getting on Facebook and those young, passionate citizens are turning 18 – the first 2 gaps are closing.
Facebook Smolitics: At a Glance:
To see who is doing better according to Facebook all I had to do was observe, collect some numbers, and then figure out some “trends” to find out who was the most popular and whose popularity is rising.
The following table shows the number of “likes” I collected from the fan pages for the three main candidates for presidency. The numbers were collected for four weeks on the dates posted in the top row.
Dates Collected ->
My bar graph below shows the number of likes each candidate had on the first day (labeled Week 1). I began collecting numbers on 9/18/2012 and then collected the increases of each candidate once a week. The dates these numbers were collected for the week are specified.
If all we had to do is look at and compare the number of “Likes” for each candidate’s Facebook page, we could quickly conclude that Barack Obama is the more popular of any candidate and he will be re-elected as the next president of the US. But there’s so much more too it. Let’s look closer first at the dramatic increases these numbers each week.
It was predictable that the number of “likes” would climb as we are getting closer to voting time. The following numbers show that this prediction is accurate.
Average Increase PER DAY:
1 & 2
2 & 3
3 & 4
(These numbers were calculated by taking the number of increase in “likes” divided by the number of days between the dates specified on the graph to your left. There are 9 days between the dates of weeks 1 and 2, 7 days between weeks 2 and 3, and 6 days between weeks 3 and 4.)
QUESTION: Do the politico’s care about their own smolitics
YES! And Facebook is a great example. Look at those numbers increasing!
The fact that Tuesday, November 6, 2012 (voting day) is rapidly approaching isn’t the only reason that these numbers are rapidly rising. You can bet that the candidates have many highly paid smolitical experts blazing the parallel, electronic versions of their campaign trail.
Prime Example: Mitt Romney’s team has purchased multiple keywords for searches in Facebook. To see what I mean, just type in “obama” or even “presi” (the beginning of the word president).
Try it yourself! (FYI: Sponsored ads rotate, so you may not see this every time.)
I took screenshots of mine. Click the thumbnails pics to view a larger image of the sponsored ads my search showed me below:
What popped up underneath when I typed "obama" into the Facebook search box.
What popped up underneath when I started to type in "president" into the Facebook search box.
Numbers We Don’t Know:
It’s already been said that not everyone who votes is a member of Facebook, and that many of those “likes” could come from those too young to vote.
So how does an e-campaign trail blazer know that their campaign is successfully reaching voters?
<- Look to the left and click to enlarge this example of a vital tool utilized for a politician's smolitical campaign.
We (the non-admins of any fan pages) aren't privy to these numbers. But in the insights of these Facebook pages those social media experts are viewing this info daily. It filters people who "like" the page by age (and of course you must be 18 to vote in the U.S.) and by country (the importance of this sort of goes without saying).
I hope you knew about these insights already because all companies executing successful social media marketing collect and utilize this data. Having these numbers for a politician's fan page would definitely help argue the importance of smolitics wouldn't it?
QUESTION: (For citizens of voting age) Is “liking” a politico’s fan page as good as voting for them?
– Of course not, you are allowed to be fans of either page, neither page, or both.
Why would someone not “like” either? – Because of the old social rule: Avoid topics of conversation that include religion or politics. – People have a kind of bravery to speak their mind on outlets like Facebook. If they think you disagree with your “liking” a certain candidate, you can bet it’s going to be made known on Facebook in clear view of all your other Facebook friends. (Don’t you hate that?) So some just avoid the confrontation altogether… This is the type of person who would not wear his/her team’s jersey in another state.
Why would someone choose both? – Either they are still trying to decide on who to vote for or they are like the previous person who chose to vote for neither and are trying to agree with everyone.
QUESTION: Because of all the numbers we don’t know, does it matter which presidential candidate has more fans on Facebook?
– YES! The more likes you have the more support you seem to have. Isn’t that what political campaigns are about…getting support?
It’s the same for anyone who has a Facebook Fan page, they want as many validating “likes” as they can get.
My Facebook Friends’ Opinions
Who cares? / Maybe
David· Answered Yes. It definitely could!
Seeing as how the younger generation has affected the results of the past few presidential elections, whether they voted (Obama) or didn’t vote (Bush over Gore), and them using Facebook and Twitter as frequently as they do, it definitely could play a major role in getting information to them from candidates. they usually won’t follow/like someone/something that they dislike/disagree with; and if they follow/like a candidate, they’re probably registered to vote. having said that, I know a lot of people who are registered to vote and don’t do anything with political candidates on social networking sites, but I don’t know of any who aren’t registered to vote and like/follow any of these people. so, if they like/follow someone, they probably will vote for them, and in turn whoever has the most likes/followers has a better chance at winning the younger generation’s vote. which we’ve heard many times over recent years, “Get the younger generations vote, and you’re likely to win.” · November 8, 2011
Sherra· Answered Choose this if you are afraid to commit to a yes or no. Who cares? / Maybe
Social Media can get the message out and get great feedback for political candidates, but it’s the voice of the voters who TURN OUT and VOTE on election day who matter…· November 8, 2011
Paul Jr. · Answered Yes. It definitely could!
It’s worth noting that an incumbent candidate has an advantage here as they’ve presumably had a longer period of time to engage the public socially and attract followers. · November 8, 2011
Exactly – it’ll be the ones who at least have the appearance of being “accessible” and willing to face feedback (good or bad) head on. November 8, 2011 at 1:50pm
Paul Jr.’s Reply
We’ll see how Facebook “friends” translate into likely voters. Seniors were traditionally the best investment for voter turnout, but make up a smaller proportion of social media users (although their numbers are starting to grow). The differences thus far are staggering: Herman Cain has ~25,000 likes compared to Barack Obama’s 23 MILLION. That said, perhaps one senior who isn’t on Facebook and will actually VOTE is worth 1,000 hipsters who “like” Barack and won’t. November 8, 2011 at 2:19pm
Mary· Answered Yes. It definitely could!
Interesting theory…it will be fun to check it out in 2012 · November 8, 2011
Amber’s Reply: I know! in 2012 – can you imagine the influence that Facebook will have? Seeing who your friends and people you sincerely respect are voting for… it can’t be denied that this will definitely be interesting to see what happens. · November 8, 2011 at 1:53pm
Sometimes, I get lucky and am sent an extremely encouraging message exactly when I need it.
This time, a little bonne bouche came in my junk mail folder (which I hardly ever check by-the-way). The subject of the email was “The Mystery of Motivation“. (Intriguing right?)
The following is a blog post by a member at SparkPeople, username: SHAPNUP. SparkPeople liked it enough to email it out to all of their e-newsletter subscribers. ☀ Note the social media trick here. Did you notice it? It was free content for them, and they encouraged their member by sharing her message.
How does motivation work? What makes us pick up our feet and do what we gotta do? Well, for me, motivation works the same way, backwards and forwards.
It’s like this…
I eat one Hershey’s Kiss. I am motivated to eat more. ◄ LOL! Isn’t that sadly true!?
My job is mostly sedentary. I am motivated to be less active.
My co-workers (mostly healthy weights) like to snack (on unhealthy foods). I am motivated to do the same.
I find comfort in certain foods. I am motivated to drug myself with them.
None of this takes much effort. I am motivated to do even less.
I read a success-story blog on Spark. My endorphins kick in. I am motivated to want success.
I skip an unhealthy snack. It isn’t as hard as I thought it would be. I am motivated to do it again.
No pasta or pizza till I can’t breathe, and I sleep better. I am motivated to eat more healthfully and lightly.
Moving, even a little bit, raises my energy. I am motivated to move more.
What we feed grows.
If we feed the negative in our lives, it gets bigger. It becomes an unending cycle of drudgery and pain. And it continually gets worse. I am an EXPERT at feeding the negative. I think we all know how to do that.
If we feed the positive in our lives, it gets bigger. The cycle is now made up of health, strength, and energy. Feeding the positive, well, that’s a learning experience for me. It takes planning and effort and action. It takes overcoming LAZINESS, which I believe is a huge part of my negative cycle. I’m not so good at feeding the positive. I’d like to get better at this myself.
This weekend I’ve been feeding both. Talk about confusion. No wonder my mind and body can’t quite get it together.
I’ve fed my negative cycle with poor food choices and poor sleep.
I’ve fed my positive cycle with lots of water and some great physical exertion. It’s a start.
My goal is to replace the negative with positive. My goal is to replace negative with the positive… Hear hear!
Looks like my work is cut out for me.
How do you feed the positive in your life? What makes you pick up your feet and do what you gotta do?
(I put in a few things in bold, added a few bullet points, and a word or two in red; otherwise every word in black and white was hers.)
My final thoughts:
There is really not much one can add to this except that this motivational message can be applied to any aspect of our lives: business, family, friends, or our own health.
Whatever our goals are, we should surround ourselves with influences that will help us accomplish those goals. If we are always letting something or someone else discourage us, then isn’t failure practically inevitable?
Upon logging into Facebook after my lunch break to check updates and read up on all my favorite pages, I noticed a very rude and nasty post on my profile page. Yes, on MY profile page! The post was not something I would want a client, let alone my mother or any other family member to see.
One thing I always try to do when using social networking sites and life in general is: BE PLEASANT! If I don’t agree with or like a post on Facebook or Twitter, I ignore it. Simply move on. I did, however, take the time to remove this post from my wall and then un-friended this person. I don’t want that kind of trash on my wall or anywhere else in my Social Media happenings. I’m not saying not to have fun, just use it pleasantly.
When marketing yourself as a business or business professional, remember people look you up on these sites to learn more about you and your business. Search engines are crawling all over Facebook. I can’t speak for you, but I do not want to be associated with anything like what was posted on my wall. If my sex life is going to be broadcasted, I’ll be calling the shots on that one I’m a “fan” of 240 pages on Facebook, and yes, I’m one of those Social Media geeks that actually takes the time to read ALL the updates from those 240 pages [most of the time ;)] I’m there to network and engage in decent conversations. Do you check out the profile of the person requesting to be your friend on Facebook? I do, and will pay even closer attention, especially now .
Thought I would just share this bit of information, especially to those who are on Facebook , to build awareness about your brand and your business. Here are a few tips when adding friends:
View the info tab on their profile page
See who their friends are – any in common?
Take a look at the Wall post and see what kind of posting/updates are there
Get a general idea if you two are there for the same reasons (whatever that might be)
As I always say: Be yourself and have fun with Social Media
One thing I’m always asked from potential clients is, “How can using Social Media help grow my business?” Social media networks are a fantastic way to promote your business, connect with customers and drive traffic to your website. Just like anything else, if you want results, you’re going to have to make an effort and it will require a bit of your time.
Many business owners just start using the networking sites without a strategy. I can’t emphasize enough the importance of creating a strategy when starting out with Social Media. Not only can a strategy keep your marketing efforts on track, it can keep you from wasting your precious hours. When setting up a strategy there are some things to remember –
The whole team must work together (web guy or gal, graphic designer, writer, IT department, management, Virtual Assistant) as keeping everyone in the “loop” is the only way to go.
Don’t expect results overnight. A successful Social Media campaign takes time.
Know who you are. Get them interested in your story and use the tools available to you through social media to pique your customer’s interest and make them invested in who you are. This makes them want to share you/your business with others.
Figure out your expectations – know what you want out of using Social Media. Knowing who you’re going after and where to market them, is key. Is it to drive traffic to your website? Or is it simply to get your company’s name out there? Understand your audience and build goals that are realistic and possible. All of this is fundamental in reaching your goals.
The use of social media nowadays is very crucial to promote your business. So, determine where to build your communities- as in, find your customers and go wherever they are.
When you use social media networking to build a business, your marketing efforts are about relationships. By using social media, you are trying to be everywhere your audience is, but you are also trying to make real connections with real people. It all may seem like a new way to connect, but it’s based on the old-style neighbor relationships we’ve been relying on for years.
Consider a harvest time. When the crop is ready, people rely on the relationships they have with families and friends and their willingness to lend a helping hand to finish the work no one could do on their own. People connect. Then they help each other out, and increase financial stability and potential for themselves and others.
If you think about your social media interactions in the same way, then you’ll naturally understand three of the most important keys to making it work.
Make sure what you’re offering is useful to those interested in your product/service. You can do this by offering links to other blogs and websites you find useful. It is important to be honest about your product and offer content and updates that will benefit your customer and make potential customers want to know more about you.
Lend a helping hand, by helping people get started themselves. Promoting others will be one of the most rewarding ways you can build your own success. When you know someone else is trying to get the hang of social media marketing, let them know what sites or articles you found useful. Connect them with opportunities and take a moment to answer questions. The advantage of social media marketing is that, once you get the hang of it, you have a quick easy way to offer help and pay it forward.
Don’t forget to keep connected. You can join social networking sites, but if you don’t actively participate you will be missing the benefit. It is important to update and network on a regular basis. If the only time a neighbor showed up was at harvest, you might not think they were much of a friend.
Social media marketing, when done right, can have a significant impact on your brand awareness & product popularity.