Tag Archives: social media for small business

Why use Social Media to Market your Small Business?

You may have heard a lot about social media, and how using it can be a great way to improve the bottom line for your small business. You’re right. But it can also be overwhelming and hard to understand exactly how it works, what it is and why it’s so important.

Social media marketing is just like face-to-face networking, only better. One reason it’s better, is because you can connect to more people online than you meet every day on the street.

Think about it this way.

Let’s say you start a business on the square in your hometown. How many people would walk through your doors every day? A few at first? A few dozen on good days? Maybe, you’d have some discouraging days where no one walked through the door at all.

When you connect through social media with your customers, it’s like thousands of people walking through your doors every day. They see your specials, hear about your new products and can even get expert advice from you.

You can easily see how the business owner who has thousands of people looking at their product every day will have more customers using their services, than the one who only gets the word out to folks who happen to drive through town, stop, park and walk into their store. 

If you want some more ideas about how social media can be used to help your business grow, how you can use it to connect to people and how that can translate to dollars in your pocket, just shoot us a line sometime. Or keep reading this blog. We’ll be doing our best to help out.

Social Capital

social powerI want to share another term with you that has become one of my favorites: “social capital”.

The loose definition of social capital: A term used to describe a social interaction that brings economic or personal value to a conversation and it’s audience

Blog Comments Can Absolutely Be Social Capital
The idea of getting and hoping to give value to other businesses by what you read and comment on people’s blogs is a marketing opportunity we’ve only just begun to tap!

Tools To Track Your Blog Comment Social Capital



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Only after reading Trust Agents and coming across widely popular blogs (e.g. TechCrunch) have I found new ways to consolidate my own social capital and really make sure I am adding value.

Using “backtype” and disqus, I can see my comments all in one place and even years after I’ve made them.

Even though it’s not good to think, “Oh I coulda/woulda/shoulda said this or that”, it is a good use of time to go back and grade your writing and work on improvement. We can learn from our own histories.

On many people’s blogs, comments can be a dime a dozen, but after learning all I’ve learned about social capital – I can learn how to make my own stand out in the crowd.

I agree with mattkelly’s comment (on Chris Brogan’s blog post: When Should You Use Your Own Language) about “finding your voice”.

It reminded me of this great podcast I heard awhile back from the series “A Virtual Perception”. Darlene Victoria had a guest, Saskia Shakin in Episode 27: In Your Own Words – Public Speaking at Your Best.

“When you find your voice”
she said “that’s when people will listen.” – I will add onto that and say people will listen and when your message is clear.

Audience awareness and clarity and intentions are the three most important tools for effective communication.