Tag Archives: Social Media for business

Social Media for Business

As a Social Media Virtual Assistant and a Marketing Manager, I’m constantly asked “Why use Social Media for my business?” and “Is it better than traditional marketing?” 

To answer those questions and many others, why not check out the statistics for yourself by watching this brilliantly put together video on statistics for B2B (business to business) Social Media. 

Social Media…could it be the biggest game changer for your business or company you have ever seen?

Add a Facebook Like Button to Your Website or Blog

This is a beginner’s tutorial and does not include information on how to add/edit your meta data in the html head tags. Adding the meta tags are not a necessity to add the like plug in to your website. – If that makes no sense to you, then you are in the right place!

This post will show you how to get the custom code for your site and how you may want to put it on your site. There are two ways to create the code for your website:

The Code Generator (recommended)

1. Go to Facebook “Like” Button Reference Page.

2. Skip right to the bottom of this page and you will see a form that looks like this and you will fill in your information like I have done for Virtual IT Assistants.

3. The get code will generate code like this:

Write the Code by Hand (simplest form possible)

1. Copy the following code

<iframe src="http://www.facebook.com/widgets/like.php?href=http://www.Your-Website-Address.com" scrolling="no" frameborder="0" style="border:none; width:230px; height:80px"></iframe>

2. Replace the www.Your-Website-Address.com with your real website or blog site address.

How to Get it on Your Website or Blog

Blogger: In a blogger blog, go to “edit layout”, click on “add a gadget”, choose the gadget for adding HTML/JavaScript, and then paste your code there and save.

HTML: Once you have copied the code, paste your code into your website’s html pages within the body of your page. It’s probably best to start with your homepage index.html or index.php. Always open a page in a browser before uploading to your live website.

WordPress: This works best on self-hosted websites: Go to widgets and create a new text widget and paste the code, and then save. Another option is to go to your homepage and view it in your wordpress site’s html view and paste your custom code. Preview the changes if you edit a page or post.

Notice that the code for the Facebook “Like” button starts with an “iframe”. This means you will not be able to use this code on a wordpress.com blog. I am still working on a simple way to add the like option if your blog is hosted here so stay tuned.

Exchanging the Flip-Flops & Cowboy Boots for High Heels (only for few hours)

For a few days in May, I’m trading the flip-flops and cowgirl boots for high heels.  I’ve been asked to speak at The Bob Proctor Matrixx Event (http://www.bobproctormatrixx.com/business-retreat-business-goals-wealth-accumulation/) in Canada.  Although I totally despise being called an expert, I’m going to run with it and be a guest as their Social Media Expert.  I’ll be speaking on using Social Media for Business.  Social Media is a never ending learning process.  There is something new to learn everyday and that is one reason I have a hard time with the term “expert”.

This is going to be a whole new experience for me and my family.  Mom (me) is always here to get everyone out the door.  Whether it is off to work or taking my boys to school with lunches packed, clothes ironed (or thrown in the dryer for wrinkle release ;) ), papers signed, homework checked or whatever it may be; it’s done by me!  Not that my husband wouldn’t help, it’s just never been an issue of someone else doing it.  Then I thought, “who’s going to water the garden or the flowers?”  When I approached my family about this adventure, there was nothing but quarter sized eye balls and wide opened mouths and a “are you serious”?  I stood firm and said I sure am. 

Q:  “But, Mom, who’s going to make sure all the soap is out of my hair?” 

A:  You’re planning on bathing while I’m gone?  I’m impressed.

Q:  “And who’s going to match my socks up?” 

A:  You or your Dad, or possibly MeMe?!  We’ll figure it out and y’all will make it just fine.  

Q:  “But, Mom you always take me to school and you’re the only one who drops me off at just the right time.”

After a big long discussion of who, what, when and where, my family agreed.  My boys gave me a hug and said “even though we will miss you, we’re very proud of you Momma and what you’re doing with your business and for other online business owners as well.”

I’m not a public speaker and don’t plan on starting now.  However, I do have some knowledge to offer, so why not just get up there and let it out.  I’ve been practicing on my grammar, as well.  I’ve also been trying to say “You All” instead of “Ya’ll.”  But, my husband pointed something out – “They asked YOU to speak and that’s just not YOU honey.” Oh man, he has a point.  Saying ‘Ya’ll’ is one of those things that’s just part of me being me ;)

I’ve always enjoyed being the one behind the scenes; making things flow for my clients online and obviously my family at home.  I never had any desire to “go anywhere” but after some serious thought, I decided I’m going to do this!  Yes!!  I’m going to Canada.  Am I nervous?  Hell Yeah, but I can do this for the industry.

So, here’s to all of us – entrepreneurs, online business owners, virtual assistants and small business owners for getting out there and letting it be known about what exactly we do and how important each and every one of us is.  I’ll be kicking off the flip-flips and boots for a couple of hours and wearing my big girl shoes!

Wish me luck –

Cheers!

Social Media Should Be Part Of Your Marketing Campaign

Social Media Marketing should be a part of your Internet Marketing Campaign.  But it’s not all about link baiting or viral marketing, which is where a lot of people are confusing Social Media.  Link baiting and viral marketing are “big events” in Internet Marketing and not ongoing activities.  Your business’ focus should be on the ongoing activities… those “big events” are bonuses.

The most common question businesses have is: “Why should I focus on social media when all the content I need is on my website?” which is a valid question to ask.  Working with Social Media involves a shift in thinking that your online strategy needs to be focused in more than one place, not just your website.  The traditional thought is that your website is dependent on generating traffic from one source: search engines.  Through PPC and SEO, you use the “super highway” of Google, Yahoo and MSN to drive people to your site.  But, there is a whole “neighborhood” around you that you need to focus on as well.

If we use a brick and mortar analogy, consider for a moment that your website is your “storefront.”  Your storefront gets a lot of walk-in traffic from one road (which would be your SEO and PPC strategy to your website).  But, you’re starting to notice that some new neighborhoods have sprung up in the area and contain a demographic that matches your target audience.

What do you do?  You wouldn’t sit there hoping your target audiences in these new neighborhoods somehow find out about your store through some random search – you’d look at expanding your business and building more stores in these new locations to meet your audience where they are.  The concept of Social Media Optimization is similar.  You want your website and message to appear where your audience is congregating online.

Just as in any city, there are good and bad locations for your “storefront” or website.  Sometimes, it’s very obvious from your research whether one neighborhood or social media site is better than another. Research is essential!  Just like in the brick and mortar world, finding the best social media site for your company depends on your target audience.  You don’t want to put yourself into a neighborhood that turns out differently than the way you thought it would.

Pleasantly Using Social Media

Upon logging into Facebook after my lunch break to check updates and read up on all my favorite pages, I noticed a very rude and nasty post on my profile page.  Yes, on MY profile page!  The post was not something I would want a client, let alone my mother or any other family member to see.

One thing I always try to do when using social networking sites and life in general is: BE PLEASANT!  If I don’t agree with or like a post on Facebook or Twitter, I ignore it.  Simply move on.  I did, however, take the time to remove this post from my wall and then un-friended this person.  I don’t want that kind of trash on my wall or anywhere else in my Social Media happenings.  I’m not saying not to have fun, just use it pleasantly.

When marketing yourself as a business or business professional, remember people look you up on these sites to learn more about you and your business.  Search engines are crawling all over Facebook.  I can’t speak for you, but I do not want to be associated with anything like what was posted on my wall.  If my sex life is going to be broadcasted, I’ll be calling the shots on that one ;)   I’m a “fan” of 240 pages on Facebook, and yes, I’m one of those Social Media geeks that actually takes the time to read ALL the updates from those 240 pages [most of the time ;)]   I’m there to network and engage in decent conversations.  Do you check out the profile of the person requesting to be your friend on Facebook?  I do,  and will pay even closer attention, especially now .

Thought I would just share this bit of information, especially to those who are on Facebook , to build awareness about your brand and your business.  Here are a few tips when adding friends:

  1. View the info tab on their profile page
  2. See who their friends are – any in common?
  3. Take a look at the Wall post and see what kind of posting/updates are there
  4. Get a general idea if you two are there for the same reasons (whatever that might be)
  5. As I always say:  Be yourself and have fun with Social Media

Using Social Media to Grow

One thing I’m always asked from potential clients is, “How can using Social Media help grow my business?”  Social media networks are a fantastic way to promote your business, connect with customers and drive traffic to your website.  Just like anything else, if you want results, you’re going to have to make an effort and it will require a bit of your time.

Many business owners just start using the networking sites without a strategy.  I can’t emphasize enough the importance of creating a strategy when starting out with Social Media.  Not only can a strategy keep your marketing efforts on track, it can keep you from wasting your precious hours.  When setting up a strategy there are some things to remember –

  • The whole team must work together (web guy or gal, graphic designer, writer, IT department, management, Virtual Assistant) as keeping everyone in the “loop” is the only way to go.
  • Don’t expect results overnight. A successful Social Media campaign takes time.
  • Know who you are.  Get them interested in your story and use the tools available to you through social media to pique your customer’s interest and make them invested in who you are.  This makes them want to share you/your business with others.

Figure out your expectations – know what you want out of using Social Media.  Knowing who you’re going after and where to market them, is key.  Is it to drive traffic to your website?  Or is it simply to get your company’s name out there?  Understand your audience and build goals that are realistic and possible.  All of this is fundamental in reaching your goals.

 The use of social media nowadays is very crucial to promote your business. So, determine where to build your communities- as in, find your customers and go wherever they are.