We’ve learned a lot about Facebook this October, like how Politicians are using it quite effectively for smolitics, and recently we’ve seen the scandalous evidence of Facebook data miners selling millions of Facebook user account information for next to nothing… Something like a million Facebook users’ names, email addresses, and profile addresses for 5$?
Oh, you didn’t hear about it?!
We learned even a little about insites and what information pages get from you including: your name, location, facebook profile number, and email addresses.
Be prepared for Facebooks answers to these issues. Facebook will now make your email address an @facebook.com email address, and you will see more people complaining on their wall about how facebook needs to stop changing things around!
Here’s what I think: Facebook, please change whatever it is you need to change to prevent this sort of data mining! GL
Facebook and its influence on business, children, and even our health has been studied and written about to excess. And yet, I find very little from anyone really digging into its influence on politics. (Please leave a comment with links to articles if you know of any good one’s!) To make this article easier (and OK, more fun for me) to write I made up a new word for the use of social media to a political advantage.
Smolitics: defined as a person, place, or thing’s popularity,performance, or general acceptance on social media.
With the presidential elections coming up, questioning the correlation between a candidate’s popularity on Facebook and Twitter vs. his (and sometimes her) chances of being elected is more interesting than ever!
QUESTION: Will social media popularity predict our elected officials?
– Even though 62% of my friends said yes to this, the answer is still: probably not. However, it is important to know the three big reasons why it’s not a good assumption to say the one who has more social media support will win… yet:
Not everyone who will be voting (e.g. many senior citizens), is a member of Facebook.
Lots of people too young to vote can (and do) “like” a candidate.
And finally: Social media is GLOBAL. People all over the world are following Twitter, Facebook and YouTube campaigns of the future leaders of other countries.
IT IS ALSO IMPORTANT TO NOTE:
More seniors are getting on Facebook and those young, passionate citizens are turning 18 – the first 2 gaps are closing.
Facebook Smolitics: At a Glance:
To see who is doing better according to Facebook all I had to do was observe, collect some numbers, and then figure out some “trends” to find out who was the most popular and whose popularity is rising.
The following table shows the number of “likes” I collected from the fan pages for the three main candidates for presidency. The numbers were collected for four weeks on the dates posted in the top row.
Dates Collected ->
My bar graph below shows the number of likes each candidate had on the first day (labeled Week 1). I began collecting numbers on 9/18/2012 and then collected the increases of each candidate once a week. The dates these numbers were collected for the week are specified.
If all we had to do is look at and compare the number of “Likes” for each candidate’s Facebook page, we could quickly conclude that Barack Obama is the more popular of any candidate and he will be re-elected as the next president of the US. But there’s so much more too it. Let’s look closer first at the dramatic increases these numbers each week.
It was predictable that the number of “likes” would climb as we are getting closer to voting time. The following numbers show that this prediction is accurate.
Average Increase PER DAY:
1 & 2
2 & 3
3 & 4
(These numbers were calculated by taking the number of increase in “likes” divided by the number of days between the dates specified on the graph to your left. There are 9 days between the dates of weeks 1 and 2, 7 days between weeks 2 and 3, and 6 days between weeks 3 and 4.)
QUESTION: Do the politico’s care about their own smolitics
YES! And Facebook is a great example. Look at those numbers increasing!
The fact that Tuesday, November 6, 2012 (voting day) is rapidly approaching isn’t the only reason that these numbers are rapidly rising. You can bet that the candidates have many highly paid smolitical experts blazing the parallel, electronic versions of their campaign trail.
Prime Example: Mitt Romney’s team has purchased multiple keywords for searches in Facebook. To see what I mean, just type in “obama” or even “presi” (the beginning of the word president).
Try it yourself! (FYI: Sponsored ads rotate, so you may not see this every time.)
I took screenshots of mine. Click the thumbnails pics to view a larger image of the sponsored ads my search showed me below:
What popped up underneath when I typed "obama" into the Facebook search box.
What popped up underneath when I started to type in "president" into the Facebook search box.
Numbers We Don’t Know:
It’s already been said that not everyone who votes is a member of Facebook, and that many of those “likes” could come from those too young to vote.
So how does an e-campaign trail blazer know that their campaign is successfully reaching voters?
<- Look to the left and click to enlarge this example of a vital tool utilized for a politician's smolitical campaign.
We (the non-admins of any fan pages) aren't privy to these numbers. But in the insights of these Facebook pages those social media experts are viewing this info daily. It filters people who "like" the page by age (and of course you must be 18 to vote in the U.S.) and by country (the importance of this sort of goes without saying).
I hope you knew about these insights already because all companies executing successful social media marketing collect and utilize this data. Having these numbers for a politician's fan page would definitely help argue the importance of smolitics wouldn't it?
QUESTION: (For citizens of voting age) Is “liking” a politico’s fan page as good as voting for them?
– Of course not, you are allowed to be fans of either page, neither page, or both.
Why would someone not “like” either? – Because of the old social rule: Avoid topics of conversation that include religion or politics. – People have a kind of bravery to speak their mind on outlets like Facebook. If they think you disagree with your “liking” a certain candidate, you can bet it’s going to be made known on Facebook in clear view of all your other Facebook friends. (Don’t you hate that?) So some just avoid the confrontation altogether… This is the type of person who would not wear his/her team’s jersey in another state.
Why would someone choose both? – Either they are still trying to decide on who to vote for or they are like the previous person who chose to vote for neither and are trying to agree with everyone.
QUESTION: Because of all the numbers we don’t know, does it matter which presidential candidate has more fans on Facebook?
– YES! The more likes you have the more support you seem to have. Isn’t that what political campaigns are about…getting support?
It’s the same for anyone who has a Facebook Fan page, they want as many validating “likes” as they can get.
My Facebook Friends’ Opinions
Who cares? / Maybe
David· Answered Yes. It definitely could!
Seeing as how the younger generation has affected the results of the past few presidential elections, whether they voted (Obama) or didn’t vote (Bush over Gore), and them using Facebook and Twitter as frequently as they do, it definitely could play a major role in getting information to them from candidates. they usually won’t follow/like someone/something that they dislike/disagree with; and if they follow/like a candidate, they’re probably registered to vote. having said that, I know a lot of people who are registered to vote and don’t do anything with political candidates on social networking sites, but I don’t know of any who aren’t registered to vote and like/follow any of these people. so, if they like/follow someone, they probably will vote for them, and in turn whoever has the most likes/followers has a better chance at winning the younger generation’s vote. which we’ve heard many times over recent years, “Get the younger generations vote, and you’re likely to win.” · November 8, 2011
Sherra· Answered Choose this if you are afraid to commit to a yes or no. Who cares? / Maybe
Social Media can get the message out and get great feedback for political candidates, but it’s the voice of the voters who TURN OUT and VOTE on election day who matter…· November 8, 2011
Paul Jr. · Answered Yes. It definitely could!
It’s worth noting that an incumbent candidate has an advantage here as they’ve presumably had a longer period of time to engage the public socially and attract followers. · November 8, 2011
Exactly – it’ll be the ones who at least have the appearance of being “accessible” and willing to face feedback (good or bad) head on. November 8, 2011 at 1:50pm
Paul Jr.’s Reply
We’ll see how Facebook “friends” translate into likely voters. Seniors were traditionally the best investment for voter turnout, but make up a smaller proportion of social media users (although their numbers are starting to grow). The differences thus far are staggering: Herman Cain has ~25,000 likes compared to Barack Obama’s 23 MILLION. That said, perhaps one senior who isn’t on Facebook and will actually VOTE is worth 1,000 hipsters who “like” Barack and won’t. November 8, 2011 at 2:19pm
Mary· Answered Yes. It definitely could!
Interesting theory…it will be fun to check it out in 2012 · November 8, 2011
Amber’s Reply: I know! in 2012 – can you imagine the influence that Facebook will have? Seeing who your friends and people you sincerely respect are voting for… it can’t be denied that this will definitely be interesting to see what happens. · November 8, 2011 at 1:53pm
As an Admin on so many pages…this is awesome as well with the new Facebook upgrade –> Get notifications(email or instant) when fans interact with your page or posts!
With the new upgrade on Facebook Pages. You can now make comments as your page on other pages.
I was so excited to checkout what Facebook was calling An Upgrade for Pages, but I didn’t have enough time to look into it until I just took the time today. I had to write about how EASY it is to do these things and more!
Click on any instructional image to enlarge it.
1. Use Facebook as Your Business Page
Click on “Account”.
Then click on the “Use Facebook as Page” option in the drop-down.
2. Your Facebook Page Profile Will Look Like Your Personal Profile
See how many new people “Like” your business. This # shows up like your profile shows how many friend requests & suggestions you have.
See how many interactions your page has had since you were there the last time!
3. Still Want to Communicate on Facebook as Yourself?
Don’t it look odd when you want to comment or like something on any page you are an admin on? It looks like you are “liking” your own stuff right? Well, Facebook fixed that too. (If it was fixed prior to this update, I didn’t realize it or I would’ve posted about it.)
What about giving your phone numbers to all of your Facebook friends’ friends?
(Bryan Bliss told this to my Facebook friend Chris Brogan. When he posted it, I checked it out, and it’s true so now I’m telling you.)
In case, you’d prefer that all of your Facebook friends not have access to your private phone number read this article.
What happened? Facebook just published your private cell number.
Two responses are very appropriate here.
Response #1:COOL! How do I see all of my friends phone numbers?
Go to top right of your screen
Then “Edit Friends”
Go to left side of your screen…and click “Phonebook”.
Everyone’s phone numbers are now being published unless they have adjusted their privacy settings to prevent this.
Please let your friends know this is happening so they can adjust their settings and stay in control of their privacy.
Response #2: HELP! How do I adjust my phone information privacy settings in Facebook?
Go to top right of your screen
Go click on “Privacy Settings”
Click on the “Customize Settings”
Then scroll down to see your settings and you can set this information what you click the down arrow next to the option you want to edit.
Click on “Customize”
You can set this information to be seen by “Only Me” and keep it completely private if you wish.
As the popularity continues to grow for Facebook Fan Pages, so does the local business’s need for creating one. But, what are you doing with it? Within the last two months, I’ve seen a huge number of local Facebook Fan Pages/Business pages being created and they are suggesting for all the locals join. Here’s the problem – they are updated consistently for about a week and then they pretty much “just sit there” with no updated content.
If you’re a local business owner and you’ve created a page you should be updating this page on a regular basis. Here are some ideas on how to do that.
– Create specials
– Create contests (this will help to add fans or people to like the page)
– Find interesting industry related articles (even if you didn’t write them)
– Start the mornings off with a motivational or inspirational quote
– Get a strategy
– Create a blog (to post to your fan page)
– Add content that will increase page interaction
If you are a gym or fitness club, posting interesting articles like this one Yoga could ward off certain diseases (if this is a service you offer) is a great way to keep fans interested and coming back for more. Posting intriguing & valuable information is why people are there – so give it to them. Here’s one for an auto mechanic – Best Ways to Keep Your Car Running.
Tons of information regarding your industry can be found online to use for posting and updates.
These are just a few ideas to populate your page and add fans/likes. Keep your content fresh & updated daily. There are plenty of third party applications to help you schedule content if you can’t be right there to do it daily.
These are just some ideas, but there are more sites available as well. However, if you do need to schedule post, it’s very important that you interact with your fans as well. If you’re constantly scheduling updates with no follow-up your fans are going to lose interest and un-like your page.
Another good marketing tool when having a fan page is to tag some of your friends that are not fans yet. Let them know you appreciate them stopping by today or that it was nice seeing them at the grocery store while you were picking up supplies or whatever it may be that you were doing.
How’s that for a start for you local fan page owners? Now get out there and start using your fan page to Market and GROW!