Social Media’s Real Power

I was browsing some websites during lunch today, and I happened across Chris Brogan‘s newest blog post called: Soul of a New Business. Of course, Chris had some great incite on building new business. He has become quite the success story because of tools like social media and then writing an inspiring book about it called “Trust Agents” along with his partner in crime, Julien Smith.

It never ceases to amaze me how social networking really can make or break a business! These days, it’s all about reputation. So, if you are a new business, how do you compete? I found Chris’s business soul is a set of questions to ask yourself important to share. And I will at the bottom of this post. However, before that, I want to share a simple, yet most profound statement, from one of his commenters, Natalie of Stark Media. She said,

Social media has done a great job of revealing which businesses prove helpful.

Simple right? Well, sometimes you “know” something without every really communicating it effectively. And you know what? I can’t think of a better way to say this. In a nutshell, this is what makes social media really powerful. Even if you are a brand new business with no reputation, social media will give you the opportunity to actually be helpful. It’s the best way of advertisement there is!

Anyone can buy air time or ads in the yellow pages and say: “Hey! I can make your life better!” Right? Social media, when used correctly, will PROVE you are awesome.

Now, for Chris’s List of Business Soul Set of Questions to Ask Yourself:

  • Would I want my mother or spouse to be marketed to the way I am marketing my business?
  • Are the products I am selling something I’d give to my family?
  • Are better/easier/more helpful ways of doing what I’m doing?
  • Am I approaching my business relationships in a balanced way, or am I just sitting here chomping at the bit to sell ? (People can tell the difference.)
  • At what price are my products and services worth?
  • Am I giving real value? or am I  just selling?

I changed this list into first person and put it in a bullet list, but you will find them and thousands of helpful tips for social networking and “how this human business” at

4 thoughts on “Social Media’s Real Power

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