@BarackObama @MittRomney @GovGaryJohnson on Twitter

I wrote about the politicos and their successful (or not-so-successful) use of Facebook in: Smolitics: Politicians on Facebook. It’s time to take a look at some Twitter stats and see who is more popular on Twitter!

Smolitics: a person or idea’s popularity/performance/ or general acceptance on social media.

Twitter Smolitics for the Three Most Popular Presidential and Vice-Presidential Candidates of 2012
Note: There is a 16 day lapse between the first and second dates collected because I collected these stats at 4:30pm EST on both dates.
There is almost an 18 ½ day time lapse between the second and third day collected because I collect the data just before 7:30 AM EST on Tuesday Oct. 23.
Dates Collected -> 9/18/2012 10/4/2012 10/23/2012
- Democratic Candidates -
Barack Obama 19,883,416 20,524,381 21,249,142
Joe Biden 154,878 178,115 285,650
- Republican Candidates -
Mitt Romney 1,137,759 1,275,938 1,556,597
Paul Ryan 260,009 271,829 308,420
- Libertarian Candidates -
Gary Johnson 57,463 70,617 94,041
Jim Gray 219 233 258

The following bar graph shows the increase in the number of followers for each candidate on the dates specified.

(Some browsers and smaller screens tend to make this image hazy. For a clearer view, try clicking on the image to view it separately.)

Obama’s large stats make this graph incredibly difficult to depict completely accurately with a small bar graph. Here is a closer look at the other candidates and how they compare to each other.

So, you have to ask: “Why does Judge Jim Gray only have 258 followers on twitter?”
– The first and obvious reason is that the last tweet he sent was July 31st, and before that was May. He seemed to get into the Twitter thing on March 4th! But his zeal for it apparently waned and he decided against hiring a Social Media expert to utilize this for him.

A social media expert can make or break your social media marketing strategy. For instance, what if he hired a very ambitious person to run his twitter campaign and they tweeted something for him like:

“I support the legalization of #marijuana.” While making it absolutely clear on his twitter profile that he is a Vice Presidential candidate for the #election2012.

I have to smile at that idea, because it could possibly help his popularity or just as easily hurt his campaign. Can you hear the right wing screaming tweets then? “He only wants to lead our country to drugs and and immorality!!” – add in a misspelled word or two.

– Yes, his campaign would have to be handled in a very serious manner. :)

QUESTION: Will social media popularity predict our elected officials?
– Even though many would probably say yes to this, the answer is still: probably not. However, it is important to know the three big reasons why it’s not a good assumption to say that the one who has more Twitter followers will win… (at least, not yet):

  1. Not everyone who will be voting (e.g. many senior citizens), has a Twitter account.
  2. Lots of people too young to vote can (and do) follow candidates on Twitter.
  3. And finally: All social media is GLOBAL. People all over the world are following Twitter, Facebook and YouTube campaigns of the future leaders of other countries.

IT IS ALSO IMPORTANT TO NOTE:
More people of all ages are installing Twitter apps all the time and those young, passionate citizens are turning 18 – the first 2 gaps are closing.

Which candidate is aggressively using Twitter and “Promoted tweets” the most right now?
It looks like @GovGaryJohnson:

Promoted Tweets Gov Gary Johnson

A search on the hash tag #President and produced this promoted tweet by @GovGaryJohnson. (Click for larger view.)

Promoted Tweets 2 Gov Gary Johnson

A search on the hash tag #election2012 and produced this promoted tweet by @GovGaryJohnson. (Click for larger view.)