I’ve been reading the 6th edition of Increase Your Web Traffic in a Weekend and decided I had to write about it because it’s fabulous.
Much of the information in this book has been primarily valuable for me to reinforce and revisit many already well-known SEO and traffic directing practices. However, I was pleasantly surprised by some hot, relevant tips sprinkled throughout this book that I either never heard of or never thought of as a resource.
The book is literally sectioned off by what to do starting Friday evening and ending Sunday afternoon. I don’t want to give away too much information provided by this edition, but here’s a tiny preview of what I meant about some information reinforcing and making sense of what we already know.
- I came across a section about how search engines read your site information and why:
- scripts thrown in with your HTML vs. residing in a separate file
- and graphics with obscure names like DSNC009.jpg
wreak havoc on your website’s indexing potential.
With iframes the search engine’s web spider sees virtually no information other than a reference to another page to index.
Scripts can simply limit your pages’ important data from being indexed since most search engines don’t crawl and cache the full length of all information on every page. So the book recommended simple alternatives to run your java scripts.
The info about how websites index tables also got my attention. It is very important that you know how search engines read them especially if you have tables of subjects with definitions or locations or other information that should be read from left to right.
Of course, the tip about renaming pictures with keywords or using alt tags was another good reminder.
It was published in February of 2011 which is important because I don’t read much of any ever-evolving material like social media or web development that hasn’t been published within the last 12 months. (This book covers both social media and best web development practices.)
I really liked this book. It offers helpful references to places to submit your website and dives head first into the newest rage that’s going to stick around for a while – SMO ( Social Media Optimization ).