Facebook is a busy place. There are over 250 million active users on Facebook, and more than 120 million of them log in every day. Those in-the-know are taking advantage of Facebook and promoting themselves and their products using Facebook’s platform through one of the actual business applications-the business fan page. I have seen quite a few of these pages popping up around companies that haven’t had a social media presence until someone decided to put the page together. A fan page is a facebook page, similar to a personal profile, centered on businesses, organizations and people that have fans, such as public figures, writers, artists, etc.
Making a fan page takes just a few minutes – add some information about your company, your URL, upload your logo and you’re done. Then, when someone becomes a fan of your fan page, everything you publish appears in their News feed for all their fans and friends to read (unless they have this feature turned off). It makes someone joining your fan page somewhat viral.
The goals you want to have in place when using Facebook for business are:
- To get found by people who are searching for your products or services.
- Connect and engage with current and potential customers.
- Create a community around your business.
- Promote positive content, including webinars, blog posts or other resources.
Ok, so now what? I suggest creating Google Alerts with industry related search terms. Posting these articles and blogs to your fanpage will help your fans become more aware of what you have to offer along with building your business and brand.