How is Your Business Measuring Up?

As a small business owner, you must measure your successes, failures, and most importantly your progress. Even if you are getting reports from your web developer or social media consultant, it’s smart to know how to get some numbers of your own. Consultants and virtual assistants can bring so much value to your business! Make sure you can measure that value.

How much $$$ is your web presence and SEO worth?


  1. This WMtools link tells you what your website is worth based on Google page rank, backlinks, etc.
  2. Try SERP Analytics to see what keywords your website has and how much their worth! See this analysis of a website I was searching for when I first found this tool: http://www.serpanalytics.com/sites/www.softalize.com. You can simply delete the “www.softalize.com” and type in your own web address. (This really only works well for people who own their own domain.)

How much traffic is your message getting?

  1. Alexa Web InfoAlexa tells you where your website ranks on the traffic level. Many sites aren’t large enough to be given a graph, but the historical data will tell you if your business website is becoming more popular.
    *It also shows you some of your inbound links.
  2. For more on website traffic analytics, see this article: Histats, Google Analytics, and my favorite URL shortener- bit.ly. If you shorten all of your links with bit.ly, you will be able to keep track of how many hits your links are getting.

  3. Klout.com will measure your influence on twitter.

What is your grade? Graders by


  1. Measures a website’s marketing effectiveness and search engine optimization (SEO).

  2. Get the most out of your press releases.

  3. Measure your twitter network reach.

  4. I love this tool! It measures your personal reach with your Facebook profile and your professional reach with your Facebook fan page.

  5. Does your content have “goggledygook words?” Better check it out!

Numbers are so important. We number almost everything in our lives; just look at our clocks, calendars, price tags, and bathroom scales. Some numbers are easier to remember than others, like our favorite television channel, our favorite football players or our best friends’ phone numbers. Others are a little more forgettable, like the number of Hershey’s Kisses you’ve already indulged in (what’s one more?) or how many boxes you were actually carrying up the stairs when you tripped and twisted that ankle. Some can be scary like our credit score or the percentage of our population that’s unemployed. Regardless of what numbers you’re dealing with, it’s so important to make sure you are dealing with them.

Know your numbers and keep tabs on them constantly. You have to know what you need to work on and what actions you need to take to keep it up.

Next week I’ll bring together an article on backlinks. They are also so important and I’ll explain why. Don’t miss it!