How Bright Is Your Spotlight?

I have an awesome job!  I don’t know too many people who can honestly say that.  I recently had the opportunity to be interviewed by Shawn Weston about my job and I’d like to share it with you all!


FAJ Spotlight: Kena Roth

Posted by Shawn on Jun 25, 2010 in Entrepreneurship, Frickin’ Awesome Jobs | 0 comments 


Occupation: Social Media Virtual Assistant
Location: Mountain Grove, MO
Age: 31
First Job: Social Media Virtual Assistant (

Greatest Professional Challenge:
Face-to-Face Networking. I like to be the one behind the scenes making it all happen. But, I know that Face-to-Face Networking is so important to grow your network and business.

1. Hi, Kena Roth. What is it that you do?
I’m a Social Media Virtual Assistant. I provide social media marketing assistance to small business owners and entrepreneurs to increase their online presence to bring more visibility to their business and brand.

2. And how did you get that frickin’ awesome job?
3 years ago knowing that my boys were soon to be off to school full-time, I began looking for something (a paying gig) to do from home and ran across Virtual Assistance. I began reading, studying and getting my hands on any type of resources regarding the subject. I was introduced to Twitter and then Facebook. Soon after that, I learned I had a knack for Social Media, so specialized in that niche.

3. Is that your only gig? Or do you do things on the side?
Being a Social Media Virtual Assistant is my only business. Virtually Assisting You, LLC. was established in 2008 and has blossomed ever since. However, to call it my only gig wouldn’t suffice. We live on a 100-acre farm that keeps us very busy (especially during hay season). My family is very active and constantly on the go as well; all four of us participate in ATV aces, love going floating (along with spending time at the lake) tubing, knee boarding, and just hanging out swimming with friends and family. My boys play baseball and participate in wrestling and both will be starting Jiu Jitsu as of July 1st. I’m a taxi driver, as well. We spend a great amount of time with friends and family whether it’s fish frys or bbq’s all year round.

4. What is your typical day like?
My days are spent checking stats and making updates for my social media sites as well as for my clients. In between all this, I manage to entertain two little boys (talk about juggling). I really try to stick to a schedule with two little ones at home, but sometimes life just can’t be planned. That’s the beauty of being an entrepreneur. Client work is always done first thing in the morning so I have my summer afternoons to spend with my boys. In addition, client calls are scheduled on Tuesdays if we need to re-group, or take a different route with our marketing strategy. Dedicating one day to calls makes it easier for me when planning out my work week.

5. What’s your favorite thing about your job? Any things you could do without?
My favorite thing: I love helping businesses gain exposure and watching them grow using Social Media Marketing. Helping a business reach its potential is a phenomenal feeling as a marketing assistant. I love hearing “Wow, our marketing efforts are paying off. I’m going to have to bring on more staff to help out”. <– That’s what I love about my job. Something I could really do without would be basic admin. I live, breath and eat everything Social Media.

6. What advice do you have for readers with really lame jobs?
Figure out what the perfect career path is for you and manifest it. You have to really know what you want out of life and go for it. Vision boards are awesome for this. It might not happen overnight, but if you have the mindset to bring yourself to a new career path, it will happen.



Thank you so much for giving me the opportunity to be “spotlighted”!