As the popularity continues to grow for Facebook Fan Pages, so does the local business’s need for creating one. But, what are you doing with it? Within the last two months, I’ve seen a huge number of local Facebook Fan Pages/Business pages being created and they are suggesting for all the locals join. Here’s the problem – they are updated consistently for about a week and then they pretty much “just sit there” with no updated content.
If you’re a local business owner and you’ve created a page you should be updating this page on a regular basis. Here are some ideas on how to do that.
– Create specials
– Create contests (this will help to add fans or people to like the page)
– Find interesting industry related articles (even if you didn’t write them)
– Start the mornings off with a motivational or inspirational quote
– Get a strategy
– Create a blog (to post to your fan page)
– Add content that will increase page interaction
If you are a gym or fitness club, posting interesting articles like this one Yoga could ward off certain diseases (if this is a service you offer) is a great way to keep fans interested and coming back for more. Posting intriguing & valuable information is why people are there – so give it to them. Here’s one for an auto mechanic – Best Ways to Keep Your Car Running.
Tons of information regarding your industry can be found online to use for posting and updates.
These are just a few ideas to populate your page and add fans/likes. Keep your content fresh & updated daily. There are plenty of third party applications to help you schedule content if you can’t be right there to do it daily.
These are just some ideas, but there are more sites available as well. However, if you do need to schedule post, it’s very important that you interact with your fans as well. If you’re constantly scheduling updates with no follow-up your fans are going to lose interest and un-like your page.
Another good marketing tool when having a fan page is to tag some of your friends that are not fans yet. Let them know you appreciate them stopping by today or that it was nice seeing them at the grocery store while you were picking up supplies or whatever it may be that you were doing.
How’s that for a start for you local fan page owners? Now get out there and start using your fan page to Market and GROW!