Does This Header Make My Brand Look Big? 5 Ways to Assess Your Online Image

Shalon IronRoadIn the spotlight today is Virtual Assistant Shalon Ironroad, Human Swiss Army Knife.

“You never get a second chance to make a first impression.”
- Author Unknown

This weekend, I was invited to a presentation about a “Work from Home Opportunity” for stay-at-home moms (sound familiar?). I am hugely skeptical about any kind of “opportunity”, so I got the URL prior to the presentation so I could do my homework. My findings were my inspiration for this post.

I was told that the goal of the company was to help young moms make money from home. With that information, I expected to see a website that was professional, fun, and appealing to Gen X mommies. Not so much. The website was a standard sales page (white background, blue text, cheesy graphics), with broken links and typos. I was turned off immediately. While this is an extreme example, it got me thinking about the message we project through our websites. In the offline world, it has been proven that the bulk of our communication is non-verbal. How does that translate to the online world, where most of what we see is written text? The overall feeling you get within the first 3 seconds on a website is that non-verbal aspect, and it can either help businesses or hurt them.

Is your Online Image helping you or hurting you? Here are 5 areas to check:

1) Website Layout
Is your website too cluttered? Is it too simple? Go to your website on your computer, then take 5 steps back. From a distance, where does your eye go? Is there a focal point, or does your eye wander? Now figuratively step back and look at your business. If your message and your personality is simple and clean, make sure your site reflects that.

2) Color
Take a look at your color scheme. Now think about your personality. Now your color scheme. Now personality. (sorry…just thinking about the Old Spice guy) If your personality is more subdued and mellow, don’t use hot pink or neon yellow on your website. People will be confused! Instead, go with softer tones like pastels. Same goes for you more outgoing and bubbly ones. Using black and all neutral/muted tones does not automatically make you look professional. Be yourself, and your clients will love you for it.

3) Graphics
There is a common myth that all graphics have to be flashy and complex (and expensive). Wrong. Think about your personality and what you want people to know about you, then work those pieces into your graphics, especially your logo and header. Symbolism is fun…get creative!

4) Voice
When a client calls you for the first time, wouldn’t it be great if he/she felt like it was a continuation of a previous conversation? This is do-able if you use your own voice on your website (and in social media). If you’re not used to writing this way, record yourself speaking, then transcribe the recording word for word. I guarantee your clients will feel more comfortable during that initial phone call!

5) Energy/Movement
The web is full of some really cool (and free!) ways to add energy and movement to your website. You want the energy level to reflect the same energy level you naturally have. This helps people get to know you before they even meet you. YouTube videos are always fantastic, or try checking out Widgetbox.

For more tips, tricks, tools, or just to get to know me better, visit my blog or my business website.

Wishing you the very best in your Work at Home Life!

Cheers,
Shalon Ironroad
Human Swiss Army Knife