As a Social Media Virtual Assistant and a Marketing Manager, I’m constantly asked “Why use Social Media for my business?” and “Is it better than traditional marketing?”
To answer those questions and many others, why not check out the statistics for yourself by watching this brilliantly put together video on statistics for B2B (business to business) Social Media.
Social Media…could it be the biggest game changer for your business or company you have ever seen?
I have an awesome job! I don’t know too many people who can honestly say that. I recently had the opportunity to be interviewed by Shawn Weston about my job and I’d like to share it with you all!
FAJ Spotlight: Kena Roth
Posted by Shawn on Jun 25, 2010 in Entrepreneurship, Frickin’ Awesome Jobs | 0 comments
VITAL STATS
Occupation: Social Media Virtual Assistant
Location: Mountain Grove, MO
Age: 31
First Job: Social Media Virtual Assistant (virtuallyassistingyou.com)
Greatest Professional Challenge:
Face-to-Face Networking. I like to be the one behind the scenes making it all happen. But, I know that Face-to-Face Networking is so important to grow your network and business.
1. Hi, Kena Roth. What is it that you do?
I’m a Social Media Virtual Assistant. I provide social media marketing assistance to small business owners and entrepreneurs to increase their online presence to bring more visibility to their business and brand.
2. And how did you get that frickin’ awesome job?
3 years ago knowing that my boys were soon to be off to school full-time, I began looking for something (a paying gig) to do from home and ran across Virtual Assistance. I began reading, studying and getting my hands on any type of resources regarding the subject. I was introduced to Twitter and then Facebook. Soon after that, I learned I had a knack for Social Media, so specialized in that niche.
3. Is that your only gig? Or do you do things on the side?
Being a Social Media Virtual Assistant is my only business. Virtually Assisting You, LLC. was established in 2008 and has blossomed ever since. However, to call it my only gig wouldn’t suffice. We live on a 100-acre farm that keeps us very busy (especially during hay season). My family is very active and constantly on the go as well; all four of us participate in ATV aces, love going floating (along with spending time at the lake) tubing, knee boarding, and just hanging out swimming with friends and family. My boys play baseball and participate in wrestling and both will be starting Jiu Jitsu as of July 1st. I’m a taxi driver, as well. We spend a great amount of time with friends and family whether it’s fish frys or bbq’s all year round.
4. What is your typical day like?
My days are spent checking stats and making updates for my social media sites as well as for my clients. In between all this, I manage to entertain two little boys (talk about juggling). I really try to stick to a schedule with two little ones at home, but sometimes life just can’t be planned. That’s the beauty of being an entrepreneur. Client work is always done first thing in the morning so I have my summer afternoons to spend with my boys. In addition, client calls are scheduled on Tuesdays if we need to re-group, or take a different route with our marketing strategy. Dedicating one day to calls makes it easier for me when planning out my work week.
5. What’s your favorite thing about your job? Any things you could do without?
My favorite thing: I love helping businesses gain exposure and watching them grow using Social Media Marketing. Helping a business reach its potential is a phenomenal feeling as a marketing assistant. I love hearing “Wow, our marketing efforts are paying off. I’m going to have to bring on more staff to help out”. <– That’s what I love about my job. Something I could really do without would be basic admin. I live, breath and eat everything Social Media.
6. What advice do you have for readers with really lame jobs?
Figure out what the perfect career path is for you and manifest it. You have to really know what you want out of life and go for it. Vision boards are awesome for this. It might not happen overnight, but if you have the mindset to bring yourself to a new career path, it will happen.
Shawn:
Thank you so much for giving me the opportunity to be “spotlighted”!
Last week I had the opportunity to speak in Canada at a Bob Proctor event on using Social Media for business. I had a complete speech prepared on creating a unique strategy for your business. As a little ice breaker, my first question to the participants was: “How many of you are currently using Social Media?” Not ONE single person raised their hand – YIKES!
I stood there in disbelief for a moment and as I started speaking, I begin stumbling over my words. I was totally baffled. It wasn’t going to do me or them a bit of good to speak on strategy if they weren’t even using it to begin with. For my next question…How many of you are on Facebook? Three (3) people raised their hands! Talk about pulling something out of the sky to even get them started on why they should be using Social Media for business! But, I pulled it together and gave some examples of how using Social Media has helped some current clients grow.
With all that said, I met some of the most amazing people. I even helped some setup a Facebook account – woohoo! I made a lot of connections and possible leads. Some of the participants have already been in contact with me and want to move forward with Social Media. But, climbing under the table seriously crossed my mind, once I started speaking to these people and I realized they had no idea what social media even was.
I’m a VIRTUAL Assistant, so going to this event was totally stepping out of my comfort zone. However, I learned, grew my network, made connections and built relationships. Stepping out of your comfort zone can open a world of opportunities and I look forward to more face to face connecting.
It’s all about building relationships and connecting!
This is a beginner’s tutorial and does not include information on how to add/edit your meta data in the html head tags. Adding the meta tags are not a necessity to add the like plug in to your website. – If that makes no sense to you, then you are in the right place!
This post will show you how to get the custom code for your site and how you may want to put it on your site. There are two ways to create the code for your website:
1. Go to Facebook “Like” Button Reference Page.
2. Skip right to the bottom of this page and you will see a form that looks like this and you will fill in your information like I have done for Virtual IT Assistants.
3. The get code will generate code like this:
1. Copy the following code
<iframe src="http://www.facebook.com/widgets/like.php?href=http://www.Your-Website-Address.com" scrolling="no" frameborder="0" style="border:none; width:230px; height:80px"></iframe>
2. Replace the www.Your-Website-Address.com with your real website or blog site address.
Blogger: In a blogger blog, go to “edit layout”, click on “add a gadget”, choose the gadget for adding HTML/JavaScript, and then paste your code there and save.
HTML: Once you have copied the code, paste your code into your website’s html pages within the body of your page. It’s probably best to start with your homepage index.html or index.php. Always open a page in a browser before uploading to your live website.
WordPress: This works best on self-hosted websites: Go to widgets and create a new text widget and paste the code, and then save. Another option is to go to your homepage and view it in your wordpress site’s html view and paste your custom code. Preview the changes if you edit a page or post.
Notice that the code for the Facebook “Like” button starts with an “iframe”. This means you will not be able to use this code on a wordpress.com blog. I am still working on a simple way to add the like option if your blog is hosted here so stay tuned.