The quantity of your content is your credibility and it’s best to keep 80% of your content in one place and 100% of your content (whether it’s from twitter or Facebook or tumblr or whatever) connected to your other content. You need a focal point. For most businesses that’s a custom domain.
Get a Domain Name
Great websites are both:
- content rich where people are able to spend hours learning about you and your business, and
- have friendly navigation so anyone can spend two minutes purchasing their product of choice and continue on their way.
You may want to consider a little mind mapping to get an overview of structure for a brand new website.
Consider Starting a Blog
Blogs are a great way to generate constant content and also archive older content. This would be a good place to consolidate all of your old newsletters and e-zine articles. If you want, you can date the posts with the date you sent the newsletter.
You might have newsletter content at Aweber, Vertical Response, ning, Media Temple, ezinearticles.com, mailchimp all of which can be consolidated on your news feed. If you can edit any of the articles to create backlinks to your website do so.
The fact to consider before you do commit to a blog is that it can be difficult to keep your blog alive after the novelty of it all has worn off.
Social Media Marketing is the Place to Create Genuine Connections and Listen
After a clear plan for your websites are established, you have an audience waiting for you to start a Facebook or Twitter or Google Talk campaign.
This isn’t something you want to begin until you are ready to update and check on every single day (at least every other day) . . .
Facebook is even better than twitter because you can share more information like
- full recipes
- and videos