Category Archives: Web Site Tools

Social Media Should Be Part Of Your Marketing Campaign

Social Media Marketing should be a part of your Internet Marketing Campaign.  But it’s not all about link baiting or viral marketing, which is where a lot of people are confusing Social Media.  Link baiting and viral marketing are “big events” in Internet Marketing and not ongoing activities.  Your business’ focus should be on the ongoing activities… those “big events” are bonuses.

The most common question businesses have is: “Why should I focus on social media when all the content I need is on my website?” which is a valid question to ask.  Working with Social Media involves a shift in thinking that your online strategy needs to be focused in more than one place, not just your website.  The traditional thought is that your website is dependent on generating traffic from one source: search engines.  Through PPC and SEO, you use the “super highway” of Google, Yahoo and MSN to drive people to your site.  But, there is a whole “neighborhood” around you that you need to focus on as well.

If we use a brick and mortar analogy, consider for a moment that your website is your “storefront.”  Your storefront gets a lot of walk-in traffic from one road (which would be your SEO and PPC strategy to your website).  But, you’re starting to notice that some new neighborhoods have sprung up in the area and contain a demographic that matches your target audience.

What do you do?  You wouldn’t sit there hoping your target audiences in these new neighborhoods somehow find out about your store through some random search – you’d look at expanding your business and building more stores in these new locations to meet your audience where they are.  The concept of Social Media Optimization is similar.  You want your website and message to appear where your audience is congregating online.

Just as in any city, there are good and bad locations for your “storefront” or website.  Sometimes, it’s very obvious from your research whether one neighborhood or social media site is better than another. Research is essential!  Just like in the brick and mortar world, finding the best social media site for your company depends on your target audience.  You don’t want to put yourself into a neighborhood that turns out differently than the way you thought it would.

Using Social Media to Grow

One thing I’m always asked from potential clients is, “How can using Social Media help grow my business?”  Social media networks are a fantastic way to promote your business, connect with customers and drive traffic to your website.  Just like anything else, if you want results, you’re going to have to make an effort and it will require a bit of your time.

Many business owners just start using the networking sites without a strategy.  I can’t emphasize enough the importance of creating a strategy when starting out with Social Media.  Not only can a strategy keep your marketing efforts on track, it can keep you from wasting your precious hours.  When setting up a strategy there are some things to remember –

  • The whole team must work together (web guy or gal, graphic designer, writer, IT department, management, Virtual Assistant) as keeping everyone in the “loop” is the only way to go.
  • Don’t expect results overnight. A successful Social Media campaign takes time.
  • Know who you are.  Get them interested in your story and use the tools available to you through social media to pique your customer’s interest and make them invested in who you are.  This makes them want to share you/your business with others.

Figure out your expectations – know what you want out of using Social Media.  Knowing who you’re going after and where to market them, is key.  Is it to drive traffic to your website?  Or is it simply to get your company’s name out there?  Understand your audience and build goals that are realistic and possible.  All of this is fundamental in reaching your goals.

 The use of social media nowadays is very crucial to promote your business. So, determine where to build your communities- as in, find your customers and go wherever they are.

Website Backlink Popularity Tools

Backlinks are incoming links to a website, web page, or blog post.

Creating Backlinks

You create backlinks to your website or blog by:

  • commenting on other people’s blogs,
  • submitting your site to directories,
    • My favorite tool for creating and keeping track of directory submission is If you are a seasoned directory submitter, you’ll like it too!
  • trade links with other webmasters with related content (be choosy, you want to add value to your website, try to find affiliates with similar or higher Google pageranks than yours),
  • creating sharable (possibly viral) content that others want to link to,
  • creating social network profiles and making sure you include your website address wherever it asks for it.

Measuring Backlinks

Mike’s Link Popularity Tool

Link Diagnosis

Previous Posts I Have Written About Backlinks and SEO

  1. FREE Inbound Link Check also mentioned Mike’s Marketing Tools and LinkDiagnosis but included a few other possible links of interest.
  2. SEO updates for Virtually Assisting You includes another website tool I like to use for measuring SEO. Website grader also likes to see backlinks to your site from social bookmarking services like delicious and Digg.
  3. G is for Google on ABC’s for Work at Home Parents Blog includes a list of all the search engine webmaster tools. Each one (Google webmaster tools, Bing webmaster tools, and Yahoo! site tools) offers a comprehensive view of indexed sites that are linked back to your website.

Google PageRank

Google PageRank imageI am sharing this Google pagerank checker because until about 4 or 5 months ago, I didn’t really understand the whole Google pagerank numbering system.

When I was first learning, I thought if you had a page rank of 1 that it meant you were number 1! (HAHA! – I can laugh at this now ; ) However, that isn’t how it works. If you have a pagerank of 1, that’s 1 out of 10! Being 1 out of 10 isn’t as exciting as being number one right?

Use this nifty tool to see what your business or personal website’s Google pagerank is.

Check Page Rank of any web site pages instantly:
This free page rank checking tool is powered by Page Rank Checker service

That’s my number! -> Check PageRank Kinda sad huh? But it’s only a place to start.

It just means we have some work to do. :)

Wired Magazine Exclusive: How Google’s Algorithm Rules the Web really gives you some good info on how the whole Google Algorithm/Ranking system works.

How is Your Business Measuring Up?

As a small business owner, you must measure your successes, failures, and most importantly your progress. Even if you are getting reports from your web developer or social media consultant, it’s smart to know how to get some numbers of your own. Consultants and virtual assistants can bring so much value to your business! Make sure you can measure that value.

How much $$$ is your web presence and SEO worth?

  1. This WMtools link tells you what your website is worth based on Google page rank, backlinks, etc.
  2. Try SERP Analytics to see what keywords your website has and how much their worth! See this analysis of a website I was searching for when I first found this tool: You can simply delete the “” and type in your own web address. (This really only works well for people who own their own domain.)

How much traffic is your message getting?

  1. Alexa Web InfoAlexa tells you where your website ranks on the traffic level. Many sites aren’t large enough to be given a graph, but the historical data will tell you if your business website is becoming more popular.
    *It also shows you some of your inbound links.
  2. For more on website traffic analytics, see this article: Histats, Google Analytics, and my favorite URL shortener- If you shorten all of your links with, you will be able to keep track of how many hits your links are getting.

  3. will measure your influence on twitter.

What is your grade? Graders by

  1. Measures a website’s marketing effectiveness and search engine optimization (SEO).

  2. Get the most out of your press releases.

  3. Measure your twitter network reach.

  4. I love this tool! It measures your personal reach with your Facebook profile and your professional reach with your Facebook fan page.

  5. Does your content have “goggledygook words?” Better check it out!

Numbers are so important. We number almost everything in our lives; just look at our clocks, calendars, price tags, and bathroom scales. Some numbers are easier to remember than others, like our favorite television channel, our favorite football players or our best friends’ phone numbers. Others are a little more forgettable, like the number of Hershey’s Kisses you’ve already indulged in (what’s one more?) or how many boxes you were actually carrying up the stairs when you tripped and twisted that ankle. Some can be scary like our credit score or the percentage of our population that’s unemployed. Regardless of what numbers you’re dealing with, it’s so important to make sure you are dealing with them.

Know your numbers and keep tabs on them constantly. You have to know what you need to work on and what actions you need to take to keep it up.

Next week I’ll bring together an article on backlinks. They are also so important and I’ll explain why. Don’t miss it!