The Final Chapter for Books with Pages?

Are published and printed books way past their prime?

With more instant access to internet news sites, eBooks, YouTube videos, blogs, and Wikipedia articles every microsecond the need for books in print is declining.

Tie-in from yesterday’s post “THE END” for Bookstores & Libraries?
Considering the direct proportional relationship between the reduced demand for printed versions of books minus the number of books that are purchased online and factor in the rising cost of running large retail bookstores in this economy, we shouldn’t be surprised that the result is entire chains of bookstores filing for bankruptcy and public libraries reducing hours (or closing altogether). Should we?

e-Learning and e-Content

Why is e-learning so boss? The best answer goes back to that old “knowledge is power” saying. We have so much knowledge available at our fingertips that we are on the cusp of the most opportunistic evolution of human intelligence mankind has ever seen. This could be very good, but it could just as easily go very wrong.

Have you seen this “There has never been a better time to learn” commercial for the new iPad 2?

It makes you wonder less about why there are so many rumors flying around that textbooks will eventually be replaced with iPad-like devices. Doesn’t it?

Questioning Electronic Sources

Arguments for and against getting information via internet resources are numerous and multifaceted to say the least. I read somewhere a long time ago about how Google is changing the way we think or learn. I can’t remember which… but it’s probably both.

The weakest link in our chain of knowledge is the validity of our sources. Am I right?

Getting access to accurate information online can be tricky because there are billions of sources contributing to the world wide web (which is where most of do our browsing). – And what a tangled web we weave right? And almost anyone can release an eBook or whitepaper. As a result, verifying sources and the currency of the information is crucial.

Anonymous eSources

Think about the last thing you looked up online. How did you know that you got the answer/result you needed? Have you ever accepted an answer as fact that was posted on a forum or even one of those “yahoo answers” pages? Places like Wikipedia are edited all the time by anyone who wants a username.

Compromised eSources

Countless websites (even government ones) have been hacked at one time or another. In light of that how can you be sure that any information online can be trusted? (Ok… so that’s kind of extreme.)

Well Disguised or Imposter eSources

It’s also not wise to just look at a web address and see if it looks reliable because anyone can go to godaddy and register any domain name that is available. I went to godaddy just now and saw that TheExpertofEverything.com is available. Not that I wanted it, I am just making a point. I am definitely not the expert of everything (I’m more like the student of everything I think ;) ), but 5 minutes ago I could have owned the expert’s web address.

Questioning Published Sources

Answers from printed books can also be just as easily proved inaccurate concerning many subjects.

Published Content – Out of Date & Less Accessible?
At the time of publication, content would have been sent through rigorous validation processes by editors and copyright experts. Published content can sometimes be difficult to get a copy (especially older content or content with a small target market) or by the time you do get a copy, the information could very well be outdated information.

To conclude this post I would like to state that I am not partial to either printed or electronically obtained information. There is still a place for both in my world, but as for the rest of you…

Where do you think it’s all going?

“THE END” for BookStores & Libraries?

Are large bookstore chains (once alight with the business of happily putting independent bookstores out of business) obsolete?

My photo of the Borders Bookstore that closed in the Castleton Mall of Indianapolis.

Seeing this bookstore closed for good reminded me of the movie: “You’ve Got Mail” (1998). The film was about the big bad super store (Fox Books) causing the charming little independent bookstore (Shop Around the Corner) to go out of business.

During the movie, one of the superstore owners says, “Aww, another independent bites the dust.” Then another owner says “On to the next!”

That part of the movie echoed with me as I took this photo which is when I decided to write a post about it.

The thing is, I am a fan of change. Of course I won’t even try to claim that it’s always easy (heh, if you only knew), but most of the time I think we don’t fully appreciate a situation until something changes and it no longer “is”. Sometimes, when we are lucky, we find out that the changes are for the best.

Brick and Mortar Bookstores & Libraries vs. Online Bookstores & Libraries

Inventory Selection

Libraries are great about having an enormous selection of books (even those out of print) are available to borrow even if they have to request a loan from another library.

Of course, the drawback of the library is simply that you have to give the book back. Sometimes it is preferable to own a copy. For example, my mother-in-law has a library that many small schools would be envious of, but she is always scouring eBay and used bookstores to buy copies of the readers that she had as a child.

The limitation of the selection of books at a bookstore verses the virtually limitless selection of books that can be bought online is a big draw back for the brick and mortar bookstore. To make up for that, many have incorporated the option to order a book for you that they don’t have in stock. This isn’t much of a solution for the bookstores though because it’s just as easy for most people to go to amazon.com or half.com and order what they need skipping the trip to the bookstore altogether.

The biggest con of online shopping or an online library is of course: the genuine value of face to face interaction.

Story Time

One thing that cannot really be duplicated at an online store is the simple age-old service provided by libraries and bookstores around the world: story-time.

Reading a book to a group of children is a rewarding experience. You have an opportunity to tell a story that they otherwise might never have heard.

Think about the powerful responsibility of this truth along with one of my favorite quotes from “You’ve Got Mail” about the heroine working in a bookstore with her mother.

“I started helping my mother after school here when I was six years old. And I used to watch her. And it wasn’t that she was just selling books, it was that she was helping people become whoever it was (that) they were going to turn out to be. Because when you read a book as a child it becomes part of your identity in a way that no other reading in your whole life does…and I…I have gotten carried away”

- Kathleen Kelly (Meg Ryan) from the movie “You’ve Got Mail

Sales Associates

Bookstores often have sales associates that can be very helpful. Even online booksellers have toll free numbers and sales staff ready to chat with you and answer questions that you may have regarding a book you are looking for. And yet there is something more valuable about being helped one on one in real life isn’t there?

I have noticed that it is especially nice to find knowledgeable sales associates in the children’s section of a bookstore.

We were at a Barnes & Noble Booksellers in Bloomington, IN not long ago and my nine year old was discussing in depth books by Rick Riordan, Erin Hunter, and other authors she favors.

You see my daughter is a very good reader and has difficulty finding interesting books that are appropriate for both her age and reading level.

So when a saleswoman named Carrol proved to be extremely helpful because of her knowledge of the books my daughter learned of new authors and books with similar styles. We ended up going home with a few new books that she devoured right away.

Another unexpected perk of the visit was that we earned a free book after completing a form with 10 of the novels and authors that she had read over the summer. (Carrol knew that she had read that many because of their in depth discussion.) And I just noticed that she was reading that free one for a second time the last week.

Exposure to New Titles and Topics

Unfortunately some of the facts considered as the pros and cons of buying books online verses a bookstore often fit into both categories.

I really enjoy just browsing books on a web store or in real life to find books about things I didn’t even know I was interested in trying until I saw a book about it.

Do you know what I mean? Like I was on thinkgeek.com‘s book section and saw this book about how to pick locks. Its really something I never considered doing, but then I saw a book about it and it made me picture myself picking the lock off of one of those old-fashioned treasure boxes and made me want to check it out. :)

The other side of the argument:
Then again, why would I need to waste my time looking into subjects I know I will never ever find useful? At least I haven’t any real future plans to go lock picking or treasure hunting for that matter.

In conclusion of my post, I feel as if I have been typing a novel about this subject myself and have yet to scratch the surface of this economical situation. All I can say is, I won’t be surprised to see more and more bookstores close and will post more tomorrow about see fewer and fewer printed copies of books being sold.

The Mystery of Motivation

Sometimes, I get lucky and am sent an extremely encouraging message exactly when I need it.

This time, a little bonne bouche came in my junk mail folder (which I hardly ever check by-the-way). The subject of the email was The Mystery of Motivation. (Intriguing right?)

The following is a blog post by a member at SparkPeople, username: SHAPNUP. SparkPeople liked it enough to email it out to all of their e-newsletter subscribers. Note the social media trick here. Did you notice it? It was free content for them, and they encouraged their member by sharing her message.

How does motivation work? What makes us pick up our feet and do what we gotta do? Well, for me, motivation works the same way, backwards and forwards.

It’s like this…

BACKWARDS:

  • I eat one Hershey’s Kiss. I am motivated to eat more. ◄ LOL! Isn’t that sadly true!?
  • My job is mostly sedentary. I am motivated to be less active.
  • My co-workers (mostly healthy weights) like to snack (on unhealthy foods). I am motivated to do the same.
  • I find comfort in certain foods. I am motivated to drug myself with them.
  • None of this takes much effort. I am motivated to do even less.

FORWARDS:

  • I read a success-story blog on Spark. My endorphins kick in. I am motivated to want success.
  • I skip an unhealthy snack. It isn’t as hard as I thought it would be. I am motivated to do it again.
  • No pasta or pizza till I can’t breathe, and I sleep better. I am motivated to eat more healthfully and lightly.
  • Moving, even a little bit, raises my energy. I am motivated to move more.

What we feed grows.

If we feed the negative in our lives, it gets bigger. It becomes an unending cycle of drudgery and pain. And it continually gets worse. I am an EXPERT at feeding the negative. I think we all know how to do that.

If we feed the positive in our lives, it gets bigger. The cycle is now made up of health, strength, and energy. Feeding the positive, well, that’s a learning experience for me. It takes planning and effort and action. It takes overcoming LAZINESS, which I believe is a huge part of my negative cycle. I’m not so good at feeding the positive.
I’d like to get better at this myself.

This weekend I’ve been feeding both. Talk about confusion. No wonder my mind and body can’t quite get it together.

I’ve fed my negative cycle with poor food choices and poor sleep.

I’ve fed my positive cycle with lots of water and some great physical exertion. It’s a start.

My goal is to replace the negative with positive.
My goal is to replace negative with the positive… Hear hear!

Looks like my work is cut out for me.

How do you feed the positive in your life? What makes you pick up your feet and do what you gotta do?

(I put in a few things in bold, added a few bullet points, and a word or two in red; otherwise every word in black and white was hers.)

My final thoughts:
There is really not much one can add to this except that this motivational message can be applied to any aspect of our lives: business, family, friends, or our own health.

Whatever our goals are, we should surround ourselves with influences that will help us accomplish those goals. If we are always letting something or someone else discourage us, then isn’t failure practically inevitable?

Shopping Cart Solutions for Online Business

Free and Low Cost Online Shopping Cart Services

Q: Who are these services actually solutions for?
A: Brand new online businesses or very small businesses (solo-entrepreneurs) that make fewer but larger transactions.

Free Online Shopping Cart Services

I have worked with those “free” or should I say the services that initially charge no monthly fees like the beloved (<-I'm sort of rolling my eyes as I'm typing that) PayPal or Google Checkout. The catch is that their processing fees are really quite outrageous!

  • Pros
  • Low Initial Investment
  • A Bit Lower Transaction Rates for Larger Transactions
  • They can process credit cards without your having to sign a contract with a cc processor.
  • Doesn’t require an extremely high technical skill set, but a fair amount of HTML and the ability to add a little JavaScript code to your website or blog site is required
  • Cons
  • Outrageously High Per-Transaction Fees

Once your company gets established you should begin looking up your own checkout solutions.

More Costly, Yet Quite Commonly Used Shopping Cart Services

Lots of small and startup businesses use shopping cart services like 1ShoppingCart.com or eCommerce solutions like the ones available from Yahoo! Small Business for there online order needs.

  • Pros
  • Doesn’t require an extremely high technical skill set, but a fair amount of HTML and the ability to add a little JavaScript code to your website or blog site is required
  • Cons
  • Very Limited Customization
  • Requirements
  • You must additionally purchase your own credit card processing service.

Money Saver?
If you already have a self-hosted website, it might be a waste to spend $30+ dollars a month on highly proprietary solutions with such limited customizations like the ones these companies offer.

Free Self-hosted Shopping Cart Solutions

Q: Who are these services actually solutions for?
A: Small to Large Corporate Size Businesses

Two that I have worked with are Zen Cart and OpenCart <- this new one that I have found very robust as well.

  • Pros
  • Nearly Endless Customization Abilities <3 <- Developers love this pro.
  • Possibly Low Initial Investment – if you are developing your own website that is…
  • They can process credit cards without your having to sign a contract with a cc processor.
  • Cons
  • You must additionally purchase your own credit card processing service. (Shop around for this, I think even places like Sam’s Club and Costco have very very low cost merchant services for cc processing.)
  • These services require advanced experience with HTML, PHP, and managing MySQL databases. (Pretty much anyone who works professionally developing WordPress can use these right out of the box so to speak.)
  • Requirements
  • Like all opensource systems, you must be ready and able to keep your systems up to date
  • More Self-hosted Security like SSL certificates for transactions made directly on your website.
  • You must additionally purchase your own credit card processing service and possibly purchase additional extensions to connect with your cc processor. This is a one time probably around $25 to $50 fee verses monthly fees for 1shoppingcart

If I have forgotten anything, or mixed up any points here do let me know and I’ll give you a shout out. <3