Author Archives: Kena Roth

About Kena Roth

Owner of Virtually Assisting You

31 Days of Wishes: Be Happy!

I absolutely LOVE this time of year.  The kids are excited about the holiday season.  Wondering what gifts Santa is going to bring them.  At my house it really is like magic is in the air.  My family seems to be quite a bit nicer to each other [well, so to speak, the boys only hold each other in choke holds for a couple of seconds ;)] not sure if it’s because they think Santa might be watching or it’s just Christmas cheer.  But, whatever it is – I like it!

One of my wishes is for everyone to be happy with what you have.  There’s nothing wrong with wanting things or wanting more out of life.  For once, just step back and be happy and thankful for what you have now, in this moment.  Without what you have now, your wants and wishes would be nothing.  Take time to appreciate the small things in life.  Remember someone, somewhere, would love to be in your shoes and would be grateful for what you have right now.  This is something I have to remind myself of as well.  We get all caught up in the busy-ness of life and want, want, want.  I have a daily reminder set to be thankful and happy for what I’ve got.

Remember as the holiday season approaches to take the time to tell someone how much you appreciate them or what a difference they make in your life.  Not only will this make that person happy, but it will put a genuine smile on your face, too!

Thanksgiving.

The last shreds of fall hold on like the stubborn leaves on an oak tree. You rake, and rake, but when you look up you realize they are still hanging there waiting for their OWN time to drop.

This year, Thanksgiving seems like one of those leaves. We have to wait for it to come before we can spring open the gates of the Christmas season. Around here, our neighbors seem more eager than ever to get on with the season of giving. So many lights are already up, days before the turkey is served, and the sales started weeks ago.

This eagerness points to the reason Thanksgiving is so perfectly placed. It might just seem like the road bump holiday that gets shoved out of the way in a mad rush to the Christmas season, but maybe instead, we should think of it as a starting point for all we celebrate at the end of the year.

After all, how can we give, if we do not first know what we are thankful for?

This year there are many blessings that bring us thanks. Family: who love and support us in what sometimes seems like a wild adventure. Children: who are the reason for the work we do. Friends: old ones who can be with us daily to bring joy and new ones that are physically miles away but always close in our hearts. Clients: whose enthusiasm is contagious, and whose success is part of our reward.

We are thankful too, that the Internet is bringing us together in new ways. Social media is something to celebrate. It is an opportunity. And the chance to pass its power on to others is a great blessing.

Thank you for your business.

Thank you for your friendship.

And as your thanks turns into giving this season, we wish you much happiness with those you love.

How Do You Track Time?

I know there are several different programs available to use, but how do you track your hours?  I use to only accept retainer clients so this wasn’t an issue.  Within the last two months I’ve begun to take on hourly clients, so tracking billable hours correctly is very important for me as well the client.

I created an excel spreadsheet with client info, date, hours worked and tasked performed that I keep open all day and record as I go.  This has made time tracking much easier.  Then I transfer the specific details to the particular client’s invoice each billing period.

Just a few examples of time tracking software:

Would love to hear your comments and feedback on how you track time.

Happy Friday!

A New Plan of Action-A Refocused Journey

Over the last couple of months, I’ve had the feeling of being scattered with my projects and tasks.  I sat down this past week and wrote out a new plan for me and my business…and it feels great!  It takes time to figure out what works best for one working from home.  It just seemed to me that as soon as I finished one client project and begin working on another I would lose my focus.  My thoughts were scattered all over the place and it was becoming more difficult for me to switch gears and get in the mindset of the next client’s particular needs.

So I sat down and came up with a list of skills that I felt I was most productive at.  In doing this exercise, I came to the conclusion that working with select clients whose tasks/projects related or closely related to that particular list of skills was where my productivity was truly proven.  In order for me to establish the best possible working relationships, I had to choose who I wanted these clients to be and then let the others go.  It wasn’t an easy task, but it was what was best for the clients and for me.  If you’re anything like me, you form personal relationships with your clients and saying goodbye is never easy, but definitely a must. 

I will now only be working with 5-6 clients on a contract basis.  I can now focus my time and efforts on my clients’ mundane tasks and they can focus on growing their business while still having peace of mind that their business is being taken care of.  This decision already feels like a burden has been lifted.

During this time of feeling “scattered” I just wasn’t myself. I was cranky with my kids, my husband and even the dog! Then I realized I needed to pull myself together and take care of the issue.

If things aren’t working out, just don’t seem to be going according to plan or if you’re just not yourself – take a close look at your working situation.  Maybe you need to regroup and refocus.  I know it worked for me.

Have a wonderful Labor Day weekend!

Facebook Fan Page Tips for Local Business Owners

As the popularity continues to grow for Facebook Fan Pages, so does the local business’s need for creating one.  But, what are you doing with it?  Within the last two months, I’ve seen a huge number of local Facebook Fan Pages/Business pages being created and they are suggesting for all the locals join.  Here’s the problem – they are updated consistently for about a week and then they pretty much “just sit there” with no updated content.

If you’re a local business owner and you’ve created a page you should be updating this page on a regular basis.  Here are some ideas on how to do that.

–          Create specials

–          Create contests  (this will help to add fans or people to like the page)

–           Find interesting industry related articles (even if you didn’t write them)

–          Start the mornings off with a motivational or inspirational quote

–          Get a strategy

–          Create a blog (to post to your fan page)

–          Add content that will increase page interaction

If you are a gym or fitness club, posting interesting articles like this one Yoga could ward off certain diseases (if this is a service you offer) is a great way to keep fans interested and coming back for more. Posting intriguing & valuable information is why people are there – so give it to them.  Here’s one for an auto mechanic – Best Ways to Keep Your Car Running.

Tons of information regarding your industry can be found online to use for posting and updates.

These are just a few ideas to populate your page and add fans/likes.  Keep your content fresh & updated daily.  There are plenty of third party applications to help you schedule content if you can’t be right there to do it daily.

–          Social Oomph

–          Hootsuite

–          Ping

These are just some ideas, but there are more sites available as well.  However, if you do need to schedule post, it’s very important that you interact with your fans as well.  If you’re constantly scheduling updates with no follow-up your fans are going to lose interest and un-like your page.

Another good marketing tool when having a fan page is to tag some of your friends that are not fans yet. Let them know you appreciate them stopping by today or that it was nice seeing them at the grocery store while you were picking up supplies or whatever it may be that you were doing.

How’s that for a start for you local fan page owners?  Now get out there and start using your fan page to Market and GROW!

Social Media for Business

As a Social Media Virtual Assistant and a Marketing Manager, I’m constantly asked “Why use Social Media for my business?” and “Is it better than traditional marketing?” 

To answer those questions and many others, why not check out the statistics for yourself by watching this brilliantly put together video on statistics for B2B (business to business) Social Media. 

Social Media…could it be the biggest game changer for your business or company you have ever seen?