3 Must-Haves That Make Business Email & Blog Posts More Readable


Are you ready to broaden your audience and save yourself the tedium of repeating info you’ve previously sent in an email?

Here are the three format rules you must follow to improve the value of your writing:

  1. strategically place bold print
  2. section off larger messages/posts with headers
  3. put key points into bullet points and numbered lists
  4. *See bottom of this post for link to learn more about bullet points.

Save the Client’s Time on Project Updates

I have a long-standing client who used to call me up and she would never fail to ask questions that I had answered in a recent email. At first I thought she was just forgetful because she has so much going on in her business. After working with her for a few months I knew that the “forgetful” theory was not true. She is an amazing business woman and she has an great memory. One day I asked her about it and she said to me:

“Amber, you have been making so many wonderful improvements for my business, but I don’t really understand half of what you are talking about in your project updates. I just skim them for highlights and then prepare to be amazed by your results.”

See how she did that? With a bit of criticism followed by a great compliment she gave me some vital e-business advice.

All informative writing must be skim-able.

Clearly Separate the “Good Stuff”

The good stuff is the part of your message that the reader needs to hear the most and see first while skimming it.

Let’s face it: EVERYONE SKIMS. We have to skim. Can you image trying to read every single document, email, posted message, or terms of usage agreement thrown at you? If you actually read every privacy agreement and terms of usage policy for every piece of software or electronic device you ever used then you wouldn’t have a chance to use it until it was obsolete!

Streamline your communication.

skim emailsMaking documents skim-able or scan-able is very easy with bullet points and section headers. (If we can learn to write volumes within a 140 character limit, we can learn anything in communication!)

Be careful not to overuse bold print. That might have been the toughest one for me to work on.

The number one reason for hiring a virtual assistant is to save the clients’ time. It doesn’t matter if it’s for tedious work or work that requires a special skill set we must make time saving a top priority.

So remember! Paragraphs are dead. Long live bullet points, strategically bolded print, and clear sectioned headers for all informative writing.

Side note for bullet points: Check out How to Write Powerful Bullet Points if you are not familiar with using them. Follow their advice, it’s all very good.

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